Wei Lin

Bin Yin, Junjie Xie, Yu Qin et al.

The analysis and mining of user heterogeneous behavior are of paramount importance in recommendation systems. However, the conventional approach of incorporating various types of heterogeneous behavior into recommendation models leads to feature sparsity and knowledge fragmentation issues. To address this challenge, we propose a novel approach for personalized recommendation via Large Language Model (LLM), by extracting and fusing heterogeneous knowledge from user heterogeneous behavior information. In addition, by combining heterogeneous knowledge and recommendation tasks, instruction tuning is performed on LLM for personalized recommendations. The experimental results demonstrate that our method can effectively integrate user heterogeneous behavior and significantly improve recommendation performance.

Guo-qing Jiang, Jinlong Liu, Zixiang Ding et al.

As models for nature language processing (NLP), computer vision (CV) and recommendation systems (RS) require surging computation, a large number of GPUs/TPUs are paralleled as a large batch (LB) to improve training throughput. However, training such LB tasks often meets large generalization gap and downgrades final precision, which limits enlarging the batch size. In this work, we develop the variance reduced gradient descent technique (VRGD) based on the gradient signal to noise ratio (GSNR) and apply it onto popular optimizers such as SGD/Adam/LARS/LAMB. We carry out a theoretical analysis of convergence rate to explain its fast training dynamics, and a generalization analysis to demonstrate its smaller generalization gap on LB training. Comprehensive experiments demonstrate that VRGD can accelerate training ($1\sim 2 \times$), narrow generalization gap and improve final accuracy. We push the batch size limit of BERT pretraining up to 128k/64k and DLRM to 512k without noticeable accuracy loss. We improve ImageNet Top-1 accuracy at 96k by $0.52pp$ than LARS. The generalization gap of BERT and ImageNet training is significantly reduce by over $65\%$.

Zhizhong Wan, Bin Yin, Junjie Xie et al.

Click-Through Rate (CTR) prediction is crucial for Recommendation System(RS), aiming to provide personalized recommendation services for users in many aspects such as food delivery, e-commerce and so on. However, traditional RS relies on collaborative signals, which lacks semantic understanding to real-time scenes. We also noticed that a major challenge in utilizing Large Language Models (LLMs) for practical recommendation purposes is their efficiency in dealing with long text input. To break through the problems above, we propose Large Language Model Aided Real-time Scene Recommendation(LARR), adopt LLMs for semantic understanding, utilizing real-time scene information in RS without requiring LLM to process the entire real-time scene text directly, thereby enhancing the efficiency of LLM-based CTR modeling. Specifically, recommendation domain-specific knowledge is injected into LLM and then RS employs an aggregation encoder to build real-time scene information from separate LLM's outputs. Firstly, a LLM is continual pretrained on corpus built from recommendation data with the aid of special tokens. Subsequently, the LLM is fine-tuned via contrastive learning on three kinds of sample construction strategies. Through this step, LLM is transformed into a text embedding model. Finally, LLM's separate outputs for different scene features are aggregated by an encoder, aligning to collaborative signals in RS, enhancing the performance of recommendation model.

Hao Zhou, Rongxiao Huang, Shaoming Li et al.

Marketing optimization plays an important role to enhance user engagement in online Internet platforms. Existing studies usually formulate this problem as a budget allocation problem and solve it by utilizing two fully decoupled stages, i.e., machine learning (ML) and operation research (OR). However, the learning objective in ML does not take account of the downstream optimization task in OR, which causes that the prediction accuracy in ML may be not positively related to the decision quality. Decision Focused Learning (DFL) integrates ML and OR into an end-to-end framework, which takes the objective of the downstream task as the decision loss function and guarantees the consistency of the optimization direction between ML and OR. However, deploying DFL in marketing is non-trivial due to multiple technological challenges. Firstly, the budget allocation problem in marketing is a 0-1 integer stochastic programming problem and the budget is uncertain and fluctuates a lot in real-world settings, which is beyond the general problem background in DFL. Secondly, the counterfactual in marketing causes that the decision loss cannot be directly computed and the optimal solution can never be obtained, both of which disable the common gradient-estimation approaches in DFL. Thirdly, the OR solver is called frequently to compute the decision loss during model training in DFL, which produces huge computational cost and cannot support large-scale training data. In this paper, we propose a decision focused causal learning framework (DFCL) for direct counterfactual marketing optimization, which overcomes the above technological challenges. Both offline experiments and online A/B testing demonstrate the effectiveness of DFCL over the state-of-the-art methods. Currently, DFCL has been deployed in several marketing scenarios in Meituan, one of the largest online food delivery platform in the world.

Sivan Doveh, Nimrod Shabtay, Wei Lin et al.

Vision-Language Models (VLMs) have shown remarkable capabilities across diverse visual tasks, including image recognition, video understanding, and Visual Question Answering (VQA) when explicitly trained for these tasks. Despite these advances, we find that present-day VLMs (including the proprietary GPT-4o) lack a fundamental cognitive ability: learning to localize specific objects in a scene by taking into account the context. In this work, we focus on the task of few-shot personalized localization, where a model is given a small set of annotated images (in-context examples) -- each with a category label and bounding box -- and is tasked with localizing the same object type in a query image. Personalized localization can be particularly important in cases of ambiguity of several related objects that can respond to a text or an object that is hard to describe with words. To provoke personalized localization abilities in models, we present a data-centric solution that fine-tunes them using carefully curated data from video object tracking datasets. By leveraging sequences of frames tracking the same object across multiple shots, we simulate instruction-tuning dialogues that promote context awareness. To reinforce this, we introduce a novel regularization technique that replaces object labels with pseudo-names, ensuring the model relies on visual context rather than prior knowledge. Our method significantly enhances the few-shot localization performance of recent VLMs ranging from 7B to 72B in size, without sacrificing generalization, as demonstrated on several benchmarks tailored towards evaluating personalized localization abilities. This work is the first to explore and benchmark personalized few-shot localization for VLMs -- exposing critical weaknesses in present-day VLMs, and laying a foundation for future research in context-driven vision-language applications.