Haifeng Zhang

Qirui Mi, Mengyue Yang, Xiangning Yu et al.

Simulating collective decision-making involves more than aggregating individual behaviors; it emerges from dynamic interactions among individuals. While large language models (LLMs) offer strong potential for social simulation, achieving quantitative alignment with real-world data remains a key challenge. To bridge this gap, we propose the Mean-Field LLM (MF-LLM) framework, the first to incorporate mean field theory into LLM-based social simulation. MF-LLM models bidirectional interactions between individuals and the population through an iterative process, generating population signals to guide individual decisions, which in turn update the signals. This interplay produces coherent trajectories of collective behavior. To improve alignment with real-world data, we introduce IB-Tune, a novel fine-tuning method inspired by the Information Bottleneck principle, which retains population signals most predictive of future actions while filtering redundant history. Evaluated on a real-world social dataset, MF-LLM reduces KL divergence to human population distributions by 47\% compared to non-mean-field baselines, enabling accurate trend forecasting and effective intervention planning. Generalizing across 7 domains and 4 LLM backbones, MF-LLM provides a scalable, high-fidelity foundation for social simulation.

Haifeng Zhang, Yevgeniy Vorobeychik

Innovation diffusion has been studied extensively in a variety of disciplines, including sociology, economics, marketing, ecology, and computer science. Traditional literature on innovation diffusion has been dominated by models of aggregate behavior and trends. However, the agent-based modeling (ABM) paradigm is gaining popularity as it captures agent heterogeneity and enables fine-grained modeling of interactions mediated by social and geographic networks. While most ABM work on innovation diffusion is theoretical, empirically grounded models are increasingly important, particularly in guiding policy decisions. We present a critical review of empirically grounded agent-based models of innovation diffusion, developing a categorization of this research based on types of agent models as well as applications. By connecting the modeling methodologies in the fields of information and innovation diffusion, we suggest that the maximum likelihood estimation framework widely used in the former is a promising paradigm for calibration of agent-based models for innovation diffusion. Although many advances have been made to standardize ABM methodology, we identify four major issues in model calibration and validation, and suggest potential solutions.