Ping Zhang

Wei Zhang, Ping Zhang, Jian Dong et al.

The effectiveness of ad creatives is greatly influenced by their visual appearance. Advertising platforms can generate ad creatives with different appearances by combining creative elements provided by advertisers. However, with the increasing number of ad creative elements, it becomes challenging to select a suitable combination from the countless possibilities. The industry's mainstream approach is to select individual creative elements independently, which often overlooks the importance of interaction between creative elements during the modeling process. In response, this paper proposes a Cross-Element Combinatorial Selection framework for multiple creative elements, termed CECS. In the encoder process, a cross-element interaction is adopted to dynamically adjust the expression of a single creative element based on the current candidate creatives. In the decoder process, the creative combination problem is transformed into a cascade selection problem of multiple creative elements. A pointer mechanism with a cascade design is used to model the associations among candidates. Comprehensive experiments on real-world datasets show that CECS achieved the SOTA score on offline metrics. Moreover, the CECS algorithm has been deployed in our industrial application, resulting in a significant 6.02% CTR and 10.37% GMV lift, which is beneficial to the business.

Mingkai Xu, Yongpeng Wu, Yuxuan Shi et al.

A latent denoising semantic communication (SemCom) framework is proposed for robust image transmission over noisy channels. By incorporating a learnable latent denoiser into the receiver, the received signals are preprocessed to effectively remove the channel noise and recover the semantic information, thereby enhancing the quality of the decoded images. Specifically, a latent denoising mapping is established by an iterative residual learning approach to improve the denoising efficiency while ensuring stable performance. Moreover, channel signal-to-noise ratio (SNR) is utilized to estimate and predict the latent similarity score (SS) for conditional denoising, where the number of denoising steps is adapted based on the predicted SS sequence, further reducing the communication latency. Finally, simulations demonstrate that the proposed framework can effectively and efficiently remove the channel noise at various levels and reconstruct visual-appealing images.