Jin Zhang

Xiang Li, Shuwei Chen, Jian Dong et al.

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g., click pages and pre-ranking candidates that inform inferences about user interests, leading to suboptimal performance. In this paper, we propose a Decision-Making Context Interaction Network (DCIN), which deploys a carefully designed Context Interaction Unit (CIU) to learn decision-making contexts and thus benefits CTR prediction. In addition, the relationship between different decision-making context sources is explored by the proposed Adaptive Interest Aggregation Unit (AIAU) to improve CTR prediction further. In the experiments on public and industrial datasets, DCIN significantly outperforms the state-of-the-art methods. Notably, the model has obtained the improvement of CTR+2.9%/CPM+2.1%/GMV+1.5% for online A/B testing and served the main traffic of Meituan Waimai advertising system.

Zheng Chen, Xinli Yu, Chi Zhang et al.

Botnet, a group of coordinated bots, is becoming the main platform of malicious Internet activities like DDOS, click fraud, web scraping, spam/rumor distribution, etc. This paper focuses on design and experiment of a new approach for botnet detection from streaming web server logs, motivated by its wide applicability, real-time protection capability, ease of use and better security of sensitive data. Our algorithm is inspired by a Principal Component Analysis (PCA) to capture correlation in data, and we are first to recognize and adapt Lanczos method to improve the time complexity of PCA-based botnet detection from cubic to sub-cubic, which enables us to more accurately and sensitively detect botnets with sliding time windows rather than fixed time windows. We contribute a generalized online correlation matrix update formula, and a new termination condition for Lanczos iteration for our purpose based on error bound and non-decreasing eigenvalues of symmetric matrices. On our dataset of an ecommerce website logs, experiments show the time cost of Lanczos method with different time windows are consistently only 20% to 25% of PCA.

Dohyung Park, Joe Neeman, Jin Zhang et al.

In this paper we consider the collaborative ranking setting: a pool of users each provides a small number of pairwise preferences between $d$ possible items; from these we need to predict preferences of the users for items they have not yet seen. We do so by fitting a rank $r$ score matrix to the pairwise data, and provide two main contributions: (a) we show that an algorithm based on convex optimization provides good generalization guarantees once each user provides as few as $O(r\log^2 d)$ pairwise comparisons -- essentially matching the sample complexity required in the related matrix completion setting (which uses actual numerical as opposed to pairwise information), and (b) we develop a large-scale non-convex implementation, which we call AltSVM, that trains a factored form of the matrix via alternating minimization (which we show reduces to alternating SVM problems), and scales and parallelizes very well to large problem settings. It also outperforms common baselines on many moderately large popular collaborative filtering datasets in both NDCG and in other measures of ranking performance.