Bingfeng Deng

Chenghui Yu, Peiyi Li, Haoze Wu et al.

Reducing negative user experiences is essential for the success of recommendation platforms. Exposing users to inappropriate content could not only adversely affect users' psychological well-beings, but also potentially drive users away from the platform, sabotaging the platform's long-term success. However, recommendation algorithms tend to weigh more heavily on positive feedback signals due to the scarcity of negative ones, which may result in the neglect of valuable negative user feedback. In this paper, we propose an approach aimed at limiting negative user experiences. Our method primarily relies on distributing in-feed surveys to the users, modeling the users' feedback collected from the survey, and integrating the model predictions into the recommendation system. We further enhance the baseline survey model by integrating the Learning Hidden Unit Contributions module and the Squeeze-and-Excitation module. In addition, we strive to resolve the problem of response Bias by applying a survey-submit model; The A/B testing results indicate a reduction in survey sexual rate and survey inappropriate rate, ranging from -1.44\% to -3.9\%. Additionally, we compared our methods against an online baseline that does not incorporate our approach. The results indicate that our approach significantly reduces the report rate and dislike rate by 1\% to 2.27\% compared to the baseline, confirming the effectiveness of our methods in enhancing user experience. After we launched the survey model based our approach on our platform, the model is able to bring reductions of 1.75\%, 2.57\%, 2.06\% on reports, dislikes, survey inappropriate rate, respectively.

Xin Dong, Sen Jia, Ming Rui Wang et al.

Recently, with the emergence of recent Multimodal Large Language Model (MLLM) technology, it has become possible to exploit its video understanding capability on different classification tasks. In practice, we face the difficulty of huge requirements for GPU resource if we need to deploy MLLMs online. In this paper, we propose COEF-VQ, a novel cascaded MLLM framework designed to enhance video quality understanding on the short-video platform while optimizing computational efficiency. Our approach integrates an entropy-based pre-filtering stage, where a lightweight model assesses uncertainty and selectively filters cases before passing them to the more computationally intensive MLLM for final evaluation. By prioritizing high-uncertainty samples for deeper analysis, our framework significantly reduces GPU usage while maintaining the strong classification performance of a full MLLM deployment. To demonstrate the effectiveness of COEF-VQ, we deploy this new framework onto the video management platform (VMP) at the short-video platform, and perform a series of detailed experiments on two in-house tasks related to video quality understanding. We show that COEF-VQ leads to substantial performance gains from the offline evaluation in these two tasks and effectively enhances platform safety with limit resource consumption, significantly reducing inappropriate content video view rate by 9.9% in a online A/B test without affecting engagement. Post-launch monitoring confirmed sustained improvements, validating its real-world impact.