Zhipeng Zhang

h-index6
2papers
134citations

2 Papers

1.1CLMay 7, 2022
Attract me to Buy: Advertisement Copywriting Generation with Multimodal Multi-structured Information

Zhipeng Zhang, Xinglin Hou, Kai Niu et al.

Recently, online shopping has gradually become a common way of shopping for people all over the world. Wonderful merchandise advertisements often attract more people to buy. These advertisements properly integrate multimodal multi-structured information of commodities, such as visual spatial information and fine-grained structure information. However, traditional multimodal text generation focuses on the conventional description of what existed and happened, which does not match the requirement of advertisement copywriting in the real world. Because advertisement copywriting has a vivid language style and higher requirements of faithfulness. Unfortunately, there is a lack of reusable evaluation frameworks and a scarcity of datasets. Therefore, we present a dataset, E-MMAD (e-commercial multimodal multi-structured advertisement copywriting), which requires, and supports much more detailed information in text generation. Noticeably, it is one of the largest video captioning datasets in this field. Accordingly, we propose a baseline method and faithfulness evaluation metric on the strength of structured information reasoning to solve the demand in reality on this dataset. It surpasses the previous methods by a large margin on all metrics. The dataset and method are coming soon on \url{https://e-mmad.github.io/e-mmad.net/index.html}.

12.1CVAug 1, 2021
Discovering Distinctive "Semantics" in Super-Resolution Networks

Yihao Liu, Anran Liu, Jinjin Gu et al.

Image super-resolution (SR) is a representative low-level vision problem. Although deep SR networks have achieved extraordinary success, we are still unaware of their working mechanisms. Specifically, whether SR networks can learn semantic information, or just perform complex mapping function? What hinders SR networks from generalizing to real-world data? These questions not only raise our curiosity, but also influence SR network development. In this paper, we make the primary attempt to answer the above fundamental questions. After comprehensively analyzing the feature representations (via dimensionality reduction and visualization), we successfully discover the distinctive "semantics" in SR networks, i.e., deep degradation representations (DDR), which relate to image degradation instead of image content. We show that a well-trained deep SR network is naturally a good descriptor of degradation information. Our experiments also reveal two key factors (adversarial learning and global residual) that influence the extraction of such semantics. We further apply DDR in several interesting applications (such as distortion identification, blind SR and generalization evaluation) and achieve promising results, demonstrating the correctness and effectiveness of our findings.