Quan Liu

Yunsong Zhou, Quan Liu, Hongzi Zhu et al.

Monocular 3D object detection (Mono3D) in mobile settings (e.g., on a vehicle, a drone, or a robot) is an important yet challenging task. Due to the near-far disparity phenomenon of monocular vision and the ever-changing camera pose, it is hard to acquire high detection accuracy, especially for far objects. Inspired by the insight that the depth of an object can be well determined according to the depth of the ground where it stands, in this paper, we propose a novel Mono3D framework, called MoGDE, which constantly estimates the corresponding ground depth of an image and then utilizes the estimated ground depth information to guide Mono3D. To this end, we utilize a pose detection network to estimate the pose of the camera and then construct a feature map portraying pixel-level ground depth according to the 3D-to-2D perspective geometry. Moreover, to improve Mono3D with the estimated ground depth, we design an RGB-D feature fusion network based on the transformer structure, where the long-range self-attention mechanism is utilized to effectively identify ground-contacting points and pin the corresponding ground depth to the image feature map. We conduct extensive experiments on the real-world KITTI dataset. The results demonstrate that MoGDE can effectively improve the Mono3D accuracy and robustness for both near and far objects. MoGDE yields the best performance compared with the state-of-the-art methods by a large margin and is ranked number one on the KITTI 3D benchmark.

Qianqian Zhang, Xinru Liao, Quan Liu et al.

Advertisers play an essential role in many e-commerce platforms like Taobao and Amazon. Fulfilling their marketing needs and supporting their business growth is critical to the long-term prosperity of platform economies. However, compared with extensive studies on user modeling such as click-through rate predictions, much less attention has been drawn to advertisers, especially in terms of understanding their diverse demands and performance. Different from user modeling, advertiser modeling generally involves many kinds of tasks (e.g. predictions of advertisers' expenditure, active-rate, or total impressions of promoted products). In addition, major e-commerce platforms often provide multiple marketing scenarios (e.g. Sponsored Search, Display Ads, Live Streaming Ads) while advertisers' behavior tend to be dispersed among many of them. This raises the necessity of multi-task and multi-scenario consideration in comprehensive advertiser modeling, which faces the following challenges: First, one model per scenario or per task simply doesn't scale; Second, it is particularly hard to model new or minor scenarios with limited data samples; Third, inter-scenario correlations are complicated, and may vary given different tasks. To tackle these challenges, we propose a multi-scenario multi-task meta learning approach (M2M) which simultaneously predicts multiple tasks in multiple advertising scenarios.

Zongtao Liu, Bin Ma, Quan Liu et al.

Digital advertising is a critical part of many e-commerce platforms such as Taobao and Amazon. While in recent years a lot of attention has been drawn to the consumer side including canonical problems like ctr/cvr prediction, the advertiser side, which directly serves advertisers by providing them with marketing tools, is now playing a more and more important role. When speaking of sponsored search, bid keyword recommendation is the fundamental service. This paper addresses the problem of keyword matching, the primary step of keyword recommendation. Existing methods for keyword matching merely consider modeling relevance based on a single type of relation among ads and keywords, such as query clicks or text similarity, which neglects rich heterogeneous interactions hidden behind them. To fill this gap, the keyword matching problem faces several challenges including: 1) how to learn enriched and robust embeddings from complex interactions among various types of objects; 2) how to conduct high-quality matching for new ads that usually lack sufficient data. To address these challenges, we develop a heterogeneous-graph-neural-network-based model for keyword matching named HetMatch, which has been deployed both online and offline at the core sponsored search platform of Alibaba Group. To extract enriched and robust embeddings among rich relations, we design a hierarchical structure to fuse and enhance the relevant neighborhood patterns both on the micro and the macro level. Moreover, by proposing a multi-view framework, the model is able to involve more positive samples for cold-start ads. Experimental results on a large-scale industrial dataset as well as online AB tests exhibit the effectiveness of HetMatch.