Zheng Li

Yilun Jin, Zheng Li, Chenwei Zhang et al.

Online shopping is a complex multi-task, few-shot learning problem with a wide and evolving range of entities, relations, and tasks. However, existing models and benchmarks are commonly tailored to specific tasks, falling short of capturing the full complexity of online shopping. Large Language Models (LLMs), with their multi-task and few-shot learning abilities, have the potential to profoundly transform online shopping by alleviating task-specific engineering efforts and by providing users with interactive conversations. Despite the potential, LLMs face unique challenges in online shopping, such as domain-specific concepts, implicit knowledge, and heterogeneous user behaviors. Motivated by the potential and challenges, we propose Shopping MMLU, a diverse multi-task online shopping benchmark derived from real-world Amazon data. Shopping MMLU consists of 57 tasks covering 4 major shopping skills: concept understanding, knowledge reasoning, user behavior alignment, and multi-linguality, and can thus comprehensively evaluate the abilities of LLMs as general shop assistants. With Shopping MMLU, we benchmark over 20 existing LLMs and uncover valuable insights about practices and prospects of building versatile LLM-based shop assistants. Shopping MMLU can be publicly accessed at https://github.com/KL4805/ShoppingMMLU. In addition, with Shopping MMLU, we host a competition in KDD Cup 2024 with over 500 participating teams. The winning solutions and the associated workshop can be accessed at our website https://amazon-kddcup24.github.io/.

Yizhuo Chen, Xin Liu, Ruijie Wang et al.

Large language models (LLMs) achieve strong benchmark performance, yet user experiences remain inconsistent due to diverse preferences in style, tone, and reasoning mode. Nevertheless, existing alignment techniques such as reinforcement learning from human feedback (RLHF) or Direct Preference Optimization (DPO) largely optimize toward population-level averages and overlook individual variation. Naive personalization strategies like per-user fine-tuning are computationally prohibitive, and in-context approaches that prepend raw user signals often suffer from inefficiency and noise. To address these challenges, we propose POPI, a general framework that introduces a preference inference model to distill heterogeneous user signals into concise natural language summaries. These summaries act as transparent, compact, and transferable personalization representations that condition a shared generation model to produce personalized responses. POPI jointly optimizes both preference inference and personalized generation under a unified objective using reinforcement learning, ensuring summaries maximally encode useful preference information. Extensive experiments across four personalization benchmarks demonstrate that POPI consistently improves personalization accuracy while reducing context overhead by a large margin. Moreover, optimized summaries seamlessly transfer to frozen off-the-shelf LLMs, enabling plug-and-play personalization without weight updates.