Junxiong Zhu

Meiqi Sun, Mingyu Li, Junxiong Zhu

Generative AI is widely used to create commercial posters. However, rapid advances in generation have outpaced automated quality assessment. Existing models emphasize generic esthetics or low level distortions and lack the functional criteria required for e-commerce design. It is especially challenging for Chinese content, where complex characters often produce subtle but critical textual artifacts that are overlooked by existing methods. To address this, we introduce E-comIQ-ZH, a framework for evaluating Chinese e-commerce posters. We build the first dataset E-comIQ-18k to feature multi dimensional scores and expert calibrated Chain of Thought (CoT) rationales. Using this dataset, we train E-comIQ-M, a specialized evaluation model that aligns with human expert judgment. Our framework enables E-comIQ-Bench, the first automated and scalable benchmark for the generation of Chinese e-commerce posters. Extensive experiments show our E-comIQ-M aligns more closely with expert standards and enables scalable automated assessment of e-commerce posters. All datasets, models, and evaluation tools will be released to support future research in this area.Code will be available at https://github.com/4mm7/E-comIQ-ZH.

Mingming Zhang, Feiqing Zhuang, Na Li et al.

Automated bidding is central to modern digital advertising. Early rule-based methods lacked adaptability, while subsequent Reinforcement Learning approaches modeled bidding as a Markov Decision Process but struggled with long-term dependencies. Recent generative models show promise, yet they lack explicit mechanisms to balance exploration and safety, relying solely on action perturbations or trajectory guidance without a safety fallback. This results in inefficient exploration and elevated financial risk for advertising platforms. To address this gap, we propose GUIDE (Generative Auto-Bidding with Unified Modeling and Exploration), a framework that synergistically integrates directed exploration with a safe fallback mechanism. GUIDE employs a Decision Transformer (DT) to jointly model historical bidding actions and environmental state transitions. A Q-value module guides the DT's exploration via regularization constraints, while an Inverse Dynamics Module (IDM) leverages DT-predicted future states to infer robust, behaviorally consistent actions as a safe policy fallback. The Q-value module then adaptively selects the final action between these two options, balancing exploration and safety. Together, these components form an integrated "explore-safeguard-select" pipeline that unifies efficiency and safety. We conduct extensive experiments on public datasets, in simulated auction environments, and through large-scale online deployment on Taobao, a leading Chinese advertising platform. Results show GUIDE consistently outperforms state-of-the-art baselines across all scenarios. In real-world deployment, GUIDE achieves notable gains: +4.10% ad GMV, +1.40% ad clicks, +1.66% ad cost, and +3.52% ad ROI, demonstrating its effectiveness and strong industrial applicability.

Yu Zhu, Yu Gong, Qingwen Liu et al.

Recently, interactive recommender systems are becoming increasingly popular. The insight is that, with the interaction between users and the system, (1) users can actively intervene the recommendation results rather than passively receive them, and (2) the system learns more about users so as to provide better recommendation. We focus on the single-round interaction, i.e. the system asks the user a question (Step 1), and exploits his feedback to generate better recommendation (Step 2). A novel query-based interactive recommender system is proposed in this paper, where \textbf{personalized questions are accurately generated from millions of automatically constructed questions} in Step 1, and \textbf{the recommendation is ensured to be closely-related to users' feedback} in Step 2. We achieve this by transforming Step 1 into a query recommendation task and Step 2 into a retrieval task. The former task is our key challenge. We firstly propose a model based on Meta-Path to efficiently retrieve hundreds of query candidates from the large query pool. Then an adapted Attention-GRU model is developed to effectively rank these candidates for recommendation. Offline and online experiments on Taobao, a large-scale e-commerce platform in China, verify the effectiveness of our interactive system. The system has already gone into production in the homepage of Taobao App since Nov. 11, 2018 (see https://v.qq.com/x/page/s0833tkp1uo.html on how it works online). Our code and dataset are public in https://github.com/zyody/QueryQR.

Shuo Xie, Fangzhi Zhu, Jiahui Wang et al.

Aligning Large Language Models (LLMs) with human feedback is crucial for their development. Existing preference optimization methods such as DPO and KTO, while improved based on Reinforcement Learning from Human Feedback (RLHF), are inherently derived from PPO, requiring a reference model that adds GPU memory resources and relies heavily on abundant preference data. Meanwhile, current preference optimization research mainly targets single-question scenarios with two replies, neglecting optimization with multiple replies, which leads to a waste of data in the application. This study introduces the MPPO algorithm, which leverages the average likelihood of model responses to fit the reward function and maximizes the utilization of preference data. Through a comparison of Point-wise, Pair-wise, and List-wise implementations, we found that the Pair-wise approach achieves the best performance, significantly enhancing the quality of model responses. Experimental results demonstrate MPPO's outstanding performance across various benchmarks. On MT-Bench, MPPO outperforms DPO, ORPO, and SimPO. Notably, on Arena-Hard, MPPO surpasses DPO and ORPO by substantial margins. These achievements underscore the remarkable advantages of MPPO in preference optimization tasks.

Yue Xu, Hao Chen, Zengde Deng et al.

Graph Convolutional Networks (GCNs) and their variants have received significant attention and achieved start-of-the-art performances on various recommendation tasks. However, many existing GCN models tend to perform recursive aggregations among all related nodes, which arises severe computational burden. Moreover, they favor multi-layer architectures in conjunction with complicated modeling techniques. Though effective, the excessive amount of model parameters largely hinder their applications in real-world recommender systems. To this end, in this paper, we propose the single-layer GCN model which is able to achieve superior performance along with remarkably less complexity compared with existing models. Our main contribution is three-fold. First, we propose a principled similarity metric named distribution-aware similarity (DA similarity), which can guide the neighbor sampling process and evaluate the quality of the input graph explicitly. We also prove that DA similarity has a positive correlation with the final performance, through both theoretical analysis and empirical simulations. Second, we propose a simplified GCN architecture which employs a single GCN layer to aggregate information from the neighbors filtered by DA similarity and then generates the node representations. Moreover, the aggregation step is a parameter-free operation, such that it can be done in a pre-processing manner to further reduce red the training and inference costs. Third, we conduct extensive experiments on four datasets. The results verify that the proposed model outperforms existing GCN models considerably and yields up to a few orders of magnitude speedup in training, in terms of the recommendation performance.

Yu Zhu, Junxiong Zhu, Jie Hou et al.

In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of quality. However, existing ranking systems are not specifically designed to satisfy this kind of demand. Some design tricks may partially alleviate this problem, but still cannot provide satisfactory results or may create additional interaction cost. In this paper, we design the first brand-level ranking system to address this problem. The key challenge of this system is how to sufficiently exploit users' rich behavior in e-commerce websites to rank the brands. In our solution, we firstly conduct the feature engineering specifically tailored for the personalized brand ranking problem and then rank the brands by an adapted Attention-GRU model containing three important modifications. Note that our proposed modifications can also apply to many other machine learning models on various tasks. We conduct a series of experiments to evaluate the effectiveness of our proposed ranking model and test the response to the brand-level ranking system from real users on a large-scale e-commerce platform, i.e. Taobao.