Liang Zhang

Liang Zhang, Guannan Liu, Junjie Wu et al.

While the classic Prospect Theory has highlighted the reference-dependent and comparative nature of consumers' product evaluation processes, few models have successfully integrated this theoretical hypothesis into data-driven preference quantification, particularly in the realm of recommender systems development. To bridge this gap, we propose a new research problem of modeling reference-dependent preferences from a data-driven perspective, and design a novel deep learning-based framework named Attributed Reference-dependent Choice Model for Recommendation (ArcRec) to tackle the inherent challenges associated with this problem. ArcRec features in building a reference network from aggregated historical purchase records for instantiating theoretical reference points, which is then decomposed into product attribute specific sub-networks and represented through Graph Neural Networks. In this way, the reference points of a consumer can be encoded at the attribute-level individually from her past experiences but also reflect the crowd influences. ArcRec also makes novel contributions to quantifying consumers' reference-dependent preferences using a deep neural network-based utility function that integrates both interest-inspired and price-inspired preferences, with their complex interaction effects captured by an attribute-aware price sensitivity mechanism. Most importantly, ArcRec introduces a novel Attribute-level Willingness-To-Pay measure to the reference-dependent utility function, which captures a consumer's heterogeneous salience of product attributes via observing her attribute-level price tolerance to a product. Empirical evaluations on both synthetic and real-world online shopping datasets demonstrate ArcRec's superior performances over fourteen state-of-the-art baselines.

Yang An, Liang Zhang, Mao You et al.

Recommending medications for patients using electronic health records (EHRs) is a crucial data mining task for an intelligent healthcare system. It can assist doctors in making clinical decisions more efficiently. However, the inherent complexity of the EHR data renders it as a challenging task: (1) Multilevel structures: the EHR data typically contains multilevel structures which are closely related with the decision-making pathways, e.g., laboratory results lead to disease diagnoses, and then contribute to the prescribed medications; (2) Multiple sequences interactions: multiple sequences in EHR data are usually closely correlated with each other; (3) Abundant noise: lots of task-unrelated features or noise information within EHR data generally result in suboptimal performance. To tackle the above challenges, we propose a multilevel selective and interactive network (MeSIN) for medication recommendation. Specifically, MeSIN is designed with three components. First, an attentional selective module (ASM) is applied to assign flexible attention scores to different medical codes embeddings by their relevance to the recommended medications in every admission. Second, we incorporate a novel interactive long-short term memory network (InLSTM) to reinforce the interactions of multilevel medical sequences in EHR data with the help of the calibrated memory-augmented cell and an enhanced input gate. Finally, we employ a global selective fusion module (GSFM) to infuse the multi-sourced information embeddings into final patient representations for medications recommendation. To validate our method, extensive experiments have been conducted on a real-world clinical dataset. The results demonstrate a consistent superiority of our framework over several baselines and testify the effectiveness of our proposed approach.