Feng Wang

Jiangchao Yao, Feng Wang, Xichen Ding et al.

On-device machine learning enables the lightweight deployment of recommendation models in local clients, which reduces the burden of the cloud-based recommenders and simultaneously incorporates more real-time user features. Nevertheless, the cloud-based recommendation in the industry is still very important considering its powerful model capacity and the efficient candidate generation from the billion-scale item pool. Previous attempts to integrate the merits of both paradigms mainly resort to a sequential mechanism, which builds the on-device recommender on top of the cloud-based recommendation. However, such a design is inflexible when user interests dramatically change: the on-device model is stuck by the limited item cache while the cloud-based recommendation based on the large item pool do not respond without the new re-fresh feedback. To overcome this issue, we propose a meta controller to dynamically manage the collaboration between the on-device recommender and the cloud-based recommender, and introduce a novel efficient sample construction from the causal perspective to solve the dataset absence issue of meta controller. On the basis of the counterfactual samples and the extended training, extensive experiments in the industrial recommendation scenarios show the promise of meta controller in the device-cloud collaboration.

Zheqi Lv, Feng Wang, Shengyu Zhang et al.

In an era of information explosion, recommendation systems play an important role in people's daily life by facilitating content exploration. It is known that user activeness, i.e., number of behaviors, tends to follow a long-tail distribution, where the majority of users are with low activeness. In practice, we observe that tail users suffer from significantly lower-quality recommendation than the head users after joint training. We further identify that a model trained on tail users separately still achieve inferior results due to limited data. Though long-tail distributions are ubiquitous in recommendation systems, improving the recommendation performance on the tail users still remains challenge in both research and industry. Directly applying related methods on long-tail distribution might be at risk of hurting the experience of head users, which is less affordable since a small portion of head users with high activeness contribute a considerate portion of platform revenue. In this paper, we propose a novel approach that significantly improves the recommendation performance of the tail users while achieving at least comparable performance for the head users over the base model. The essence of this approach is a novel Gradient Aggregation technique that learns common knowledge shared by all users into a backbone model, followed by separate plugin prediction networks for the head users and the tail users personalization. As for common knowledge learning, we leverage the backward adjustment from the causality theory for deconfounding the gradient estimation and thus shielding off the backbone training from the confounder, i.e., user activeness. We conduct extensive experiments on two public recommendation benchmark datasets and a large-scale industrial datasets collected from the Alipay platform. Empirical studies validate the rationality and effectiveness of our approach.

Zeyuan Chen, Jiangchao Yao, Feng Wang et al.

With the hardware development of mobile devices, it is possible to build the recommendation models on the mobile side to utilize the fine-grained features and the real-time feedbacks. Compared to the straightforward mobile-based modeling appended to the cloud-based modeling, we propose a Slow-Fast learning mechanism to make the Mobile-Cloud Collaborative recommendation (MC$^2$-SF) mutual benefit. Specially, in our MC$^2$-SF, the cloud-based model and the mobile-based model are respectively treated as the slow component and the fast component, according to their interaction frequency in real-world scenarios. During training and serving, they will communicate the prior/privileged knowledge to each other to help better capture the user interests about the candidates, resembling the role of System I and System II in the human cognition. We conduct the extensive experiments on three benchmark datasets and demonstrate the proposed MC$^2$-SF outperforms several state-of-the-art methods.

Jiangchao Yao, Feng Wang, KunYang Jia et al.

With the rapid development of storage and computing power on mobile devices, it becomes critical and popular to deploy models on devices to save onerous communication latencies and to capture real-time features. While quite a lot of works have explored to facilitate on-device learning and inference, most of them focus on dealing with response delay or privacy protection. Little has been done to model the collaboration between the device and the cloud modeling and benefit both sides jointly. To bridge this gap, we are among the first attempts to study the Device-Cloud Collaborative Learning (DCCL) framework. Specifically, we propose a novel MetaPatch learning approach on the device side to efficiently achieve "thousands of people with thousands of models" given a centralized cloud model. Then, with billions of updated personalized device models, we propose a "model-over-models" distillation algorithm, namely MoMoDistill, to update the centralized cloud model. Our extensive experiments over a range of datasets with different settings demonstrate the effectiveness of such collaboration on both cloud and devices, especially its superiority to model long-tailed users.

Jie Gu, Feng Wang, Qinghui Sun et al.

User modeling is critical for developing personalized services in industry. A common way for user modeling is to learn user representations that can be distinguished by their interests or preferences. In this work, we focus on developing universal user representation model. The obtained universal representations are expected to contain rich information, and be applicable to various downstream applications without further modifications (e.g., user preference prediction and user profiling). Accordingly, we can be free from the heavy work of training task-specific models for every downstream task as in previous works. In specific, we propose Self-supervised User Modeling Network (SUMN) to encode behavior data into the universal representation. It includes two key components. The first one is a new learning objective, which guides the model to fully identify and preserve valuable user information under a self-supervised learning framework. The other one is a multi-hop aggregation layer, which benefits the model capacity in aggregating diverse behaviors. Extensive experiments on benchmark datasets show that our approach can outperform state-of-the-art unsupervised representation methods, and even compete with supervised ones.