Ping Li

Tan Yu, Zhipeng Jin, Jie Liu et al. · baidu

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user behaviors are not feasible to describe new ads without previous interactions with users. To overcome the limitations of behavior ID features in modeling new ads, we exploit the visual content in ads to boost the performance of CTR prediction models. Specifically, we map each ad into a set of visual IDs based on its visual content. These visual IDs are further used for generating the visual embedding for enhancing CTR prediction models. We formulate the learning of visual IDs into a supervised quantization problem. Due to a lack of class labels for commercial images in advertisements, we exploit image textual descriptions as the supervision to optimize the image extractor for generating effective visual IDs. Meanwhile, since the hard quantization is non-differentiable, we soften the quantization operation to make it support the end-to-end network training. After mapping each image into visual IDs, we learn the embedding for each visual ID based on the historical user-ad interactions accumulated in the past. Since the visual ID embedding depends only on the visual content, it generalizes well to new ads. Meanwhile, the visual ID embedding complements the ad behavior ID embedding. Thus, it can considerably boost the performance of the CTR prediction models previously relying on behavior ID features for both new ads and ads that have accumulated rich user behaviors. After incorporating the visual ID embedding in the CTR prediction model of Baidu online advertising, the average CTR of ads improves by 1.46%, and the total charge increases by 1.10%.

Weijie Zhao, Xuewu Jiao, Xinsheng Luo et al.

Deep learning has been widely deployed for online ads systems to predict Click-Through Rate (CTR). Machine learning researchers and practitioners frequently retrain CTR models to test their new extracted features. However, the CTR model training often relies on a large number of raw input data logs. Hence, the feature extraction can take a significant proportion of the training time for an industrial-level CTR model. In this paper, we propose FeatureBox, a novel end-to-end training framework that pipelines the feature extraction and the training on GPU servers to save the intermediate I/O of the feature extraction. We rewrite computation-intensive feature extraction operators as GPU operators and leave the memory-intensive operator on CPUs. We introduce a layer-wise operator scheduling algorithm to schedule these heterogeneous operators. We present a light-weight GPU memory management algorithm that supports dynamic GPU memory allocation with minimal overhead. We experimentally evaluate FeatureBox and compare it with the previous in-production feature extraction framework on two real-world ads applications. The results confirm the effectiveness of our proposed method.

Pengxiang Zhao, Hanyu Hu, Ping Li et al.

Pruning is a critical strategy for compressing trained large language models (LLMs), aiming at substantial memory conservation and computational acceleration without compromising performance. However, existing pruning methods often necessitate inefficient retraining for billion-scale LLMs or rely on heuristic methods such as the optimal brain surgeon framework, which degrade performance. In this paper, we introduce FISTAPruner, the first post-training pruner based on convex optimization models and algorithms. Specifically, we propose a convex optimization model incorporating $\ell_1$ norm to induce sparsity and utilize the FISTA solver for optimization. FISTAPruner incorporates an intra-layer cumulative error correction mechanism and supports parallel pruning. We comprehensively evaluate FISTAPruner on models such as OPT, LLaMA, LLaMA-2, and LLaMA-3 with 125M to 70B parameters under unstructured and 2:4 semi-structured sparsity, demonstrating superior performance over existing state-of-the-art methods across various language benchmarks.

Hanyu Hu, Pengxiang Zhao, Ping Li et al.

The rapid increase in the size of large language models (LLMs) has significantly escalated their computational and memory demands, posing challenges for efficient deployment, especially on resource-constrained devices. Structured pruning has emerged as an effective model compression method that can reduce these demands while preserving performance. In this paper, we introduce FASP (Fast and Accurate Structured Pruning), a novel structured pruning framework for LLMs that emphasizes both speed and accuracy. FASP employs a distinctive pruning structure that interlinks sequential layers, allowing for the removal of columns in one layer while simultaneously eliminating corresponding rows in the preceding layer without incurring additional performance loss. The pruning metric, inspired by Wanda, is computationally efficient and effectively selects components to prune. Additionally, we propose a restoration mechanism that enhances model fidelity by adjusting the remaining weights post-pruning. We evaluate FASP on the OPT and LLaMA model families, demonstrating superior performance in terms of perplexity and accuracy on downstream tasks compared to state-of-the-art methods. Our approach achieves significant speed-ups, pruning models such as OPT-125M in 17 seconds and LLaMA-30B in 15 minutes on a single NVIDIA RTX 4090 GPU, making it a highly practical solution for optimizing LLMs.

Ping Chen, Zhuohong Deng, Ping Li et al.

Training large language models (LLMs) is often constrained by GPU memory limitations. To alleviate memory pressure, activation recomputation and data compression have been proposed as two major strategies. However, both approaches have limitations: recomputation introduces significant training overhead, while compression can lead to accuracy degradation and computational inefficiency when applied naively. In this paper, we propose Adacc, the first adaptive memory optimization framework that unifies activation recomputation and data compression to improve training efficiency for LLMs while preserving model accuracy. Unlike existing methods that apply static, rule-based strategies or rely solely on one technique, Adacc makes fine-grained, tensor-level decisions, dynamically selecting between recomputation, retention, and compression based on tensor characteristics and runtime hardware constraints. Adacc tackles three key challenges: (1) it introduces layer-specific compression algorithms that mitigate accuracy loss by accounting for outliers in LLM activations; (2) it employs a MILP-based scheduling policy to globally optimize memory strategies across layers; and (3) it integrates an adaptive policy evolution mechanism to update strategies during training in response to changing data distributions. Experimental results show that Adacc improves training throughput by 1.01x to 1.37x compared to state-of-the-art frameworks, while maintaining accuracy comparable to the baseline.