Jie Zhang

Zhenhao Jiang, Biao Zeng, Hao Feng et al.

Large-scale online recommender system spreads all over the Internet being in charge of two basic tasks: Click-Through Rate (CTR) and Post-Click Conversion Rate (CVR) estimations. However, traditional CVR estimators suffer from well-known Sample Selection Bias and Data Sparsity issues. Entire space models were proposed to address the two issues via tracing the decision-making path of "exposure_click_purchase". Further, some researchers observed that there are purchase-related behaviors between click and purchase, which can better draw the user's decision-making intention and improve the recommendation performance. Thus, the decision-making path has been extended to "exposure_click_in-shop action_purchase" and can be modeled with conditional probability approach. Nevertheless, we observe that the chain rule of conditional probability does not always hold. We report Probability Space Confusion (PSC) issue and give a derivation of difference between ground-truth and estimation mathematically. We propose a novel Entire Space Multi-Task Model for Post-Click Conversion Rate via Parameter Constraint (ESMC) and two alternatives: Entire Space Multi-Task Model with Siamese Network (ESMS) and Entire Space Multi-Task Model in Global Domain (ESMG) to address the PSC issue. Specifically, we handle "exposure_click_in-shop action" and "in-shop action_purchase" separately in the light of characteristics of in-shop action. The first path is still treated with conditional probability while the second one is treated with parameter constraint strategy. Experiments on both offline and online environments in a large-scale recommendation system illustrate the superiority of our proposed methods over state-of-the-art models. The real-world datasets will be released.

Zhenhao Jiang, Biao Zeng, Hao Feng et al.

Recommendation system is a fundamental functionality of online platforms. With the development of computing power of mobile phones, some researchers have deployed recommendation algorithms on users' mobile devices to address the problems of data transmission delay and pagination trigger mechanism. However, the existing edge-side mobile rankings cannot completely solve the problem of pagination trigger mechanism. The mobile ranking can only sort the items on the current page, and the fixed set of candidate items limits the performance of the mobile ranking. Besides, after the user has viewed the items of interest to the user on the current page, the user refresh to get a new page of items. This will affect the user's immersive experience because the user is not satisfied with the left items on the current page. In order to address the problem of pagination trigger mechanism, we propose a completely new module in the pipeline of recommender system named Mobile Supply. The pipeline of recommender system is extended to "retrival->pre-ranking->ranking->re-ranking->Mobile Supply->mobile ranking". Specifically, we introduce the concept of list value and use point-wise paradigm to approximate list-wise estimation to calculate the maximum revenue that can be achieved by mobile ranking for the current page. We also design a new mobile ranking approach named device-aware mobile ranking considering the differences of mobile devices tailored to the new pipeline. Extensive offline and online experiments show the superiority of our proposed method and prove that Mobile Supply can further improve the performance of edge-side recommender system and user experience. Mobile Supply has been deployed on the homepage of a large-scale online food platform and has yielded considerable profits in our business.

Jie Zhang, Ke-Jia Chen, Jingqiang Chen

Sequential recommendation based on multi-interest framework models the user's recent interaction sequence into multiple different interest vectors, since a single low-dimensional vector cannot fully represent the diversity of user interests. However, most existing models only intercept users' recent interaction behaviors as training data, discarding a large amount of historical interaction sequences. This may raise two issues. On the one hand, data reflecting multiple interests of users is missing; on the other hand, the co-occurrence between items in historical user-item interactions is not fully explored. To tackle the two issues, this paper proposes a novel sequential recommendation model called "Global Interaction Aware Multi-Interest Framework for Sequential Recommendation (GIMIRec)". Specifically, a global context extraction module is firstly proposed without introducing any external information, which calculates a weighted co-occurrence matrix based on the constrained co-occurrence number of each item pair and their time interval from the historical interaction sequences of all users and then obtains the global context embedding of each item by using a simplified graph convolution. Secondly, the time interval of each item pair in the recent interaction sequence of each user is captured and combined with the global context item embedding to get the personalized item embedding. Finally, a self-attention based multi-interest framework is applied to learn the diverse interests of users for sequential recommendation. Extensive experiments on the three real-world datasets of Amazon-Books, Taobao-Buy and Amazon-Hybrid show that the performance of GIMIRec on the Recall, NDCG and Hit Rate indicators is significantly superior to that of the state-of-the-art methods. Moreover, the proposed global context extraction module can be easily transplanted to most sequential recommendation models.

Danni Peng, Sinno Jialin Pan, Jie Zhang et al.

Recommender Systems (RSs) in real-world applications often deal with billions of user interactions daily. To capture the most recent trends effectively, it is common to update the model incrementally using only the newly arrived data. However, this may impede the model's ability to retain long-term information due to the potential overfitting and forgetting issues. To address this problem, we propose a novel Adaptive Sequential Model Generation (ASMG) framework, which generates a better serving model from a sequence of historical models via a meta generator. For the design of the meta generator, we propose to employ Gated Recurrent Units (GRUs) to leverage its ability to capture the long-term dependencies. We further introduce some novel strategies to apply together with the GRU meta generator, which not only improve its computational efficiency but also enable more accurate sequential modeling. By instantiating the model-agnostic framework on a general deep learning-based RS model, we demonstrate that our method achieves state-of-the-art performance on three public datasets and one industrial dataset.

Xin Zhou, Aixin Sun, Yong Liu et al.

Collaborative filtering (CF) is widely used to learn informative latent representations of users and items from observed interactions. Existing CF-based methods commonly adopt negative sampling to discriminate different items. Training with negative sampling on large datasets is computationally expensive. Further, negative items should be carefully sampled under the defined distribution, in order to avoid selecting an observed positive item in the training dataset. Unavoidably, some negative items sampled from the training dataset could be positive in the test set. In this paper, we propose a self-supervised collaborative filtering framework (SelfCF), that is specially designed for recommender scenario with implicit feedback. The proposed SelfCF framework simplifies the Siamese networks and can be easily applied to existing deep-learning based CF models, which we refer to as backbone networks. The main idea of SelfCF is to augment the output embeddings generated by backbone networks, because it is infeasible to augment raw input of user/item ids. We propose and study three output perturbation techniques that can be applied to different types of backbone networks including both traditional CF models and graph-based models. The framework enables learning informative representations of users and items without negative samples, and is agnostic to the encapsulated backbones. We conduct comprehensive experiments on four datasets to show that our framework may achieve even better recommendation accuracy than the encapsulated supervised counterpart with a 2$\times$--4$\times$ faster training speed. We also show that SelfCF can boost up the accuracy by up to 17.79% on average, compared with a self-supervised framework BUIR.

An Yang, Junyang Lin, Rui Men et al.

Mixture-of-Experts (MoE) models can achieve promising results with outrageous large amount of parameters but constant computation cost, and thus it has become a trend in model scaling. Still it is a mystery how MoE layers bring quality gains by leveraging the parameters with sparse activation. In this work, we investigate several key factors in sparse expert models. We observe that load imbalance may not be a significant problem affecting model quality, contrary to the perspectives of recent studies, while the number of sparsely activated experts $k$ and expert capacity $C$ in top-$k$ routing can significantly make a difference in this context. Furthermore, we take a step forward to propose a simple method called expert prototyping that splits experts into different prototypes and applies $k$ top-$1$ routing. This strategy improves the model quality but maintains constant computational costs, and our further exploration on extremely large-scale models reflects that it is more effective in training larger models. We push the model scale to over $1$ trillion parameters and implement it on solely $480$ NVIDIA V100-32GB GPUs, in comparison with the recent SOTAs on $2048$ TPU cores. The proposed giant model achieves substantial speedup in convergence over the same-size baseline.

Yitong Ji, Aixin Sun, Jie Zhang et al.

Recommender models are hard to evaluate, particularly under offline setting. In this paper, we provide a comprehensive and critical analysis of the data leakage issue in recommender system offline evaluation. Data leakage is caused by not observing global timeline in evaluating recommenders, e.g., train/test data split does not follow global timeline. As a result, a model learns from the user-item interactions that are not expected to be available at prediction time. We first show the temporal dynamics of user-item interactions along global timeline, then explain why data leakage exists for collaborative filtering models. Through carefully designed experiments, we show that all models indeed recommend future items that are not available at the time point of a test instance, as the result of data leakage. The experiments are conducted with four widely used baseline models - BPR, NeuMF, SASRec, and LightGCN, on four popular offline datasets - MovieLens-25M, Yelp, Amazon-music, and Amazon-electronic, adopting leave-last-one-out data split. We further show that data leakage does impact models' recommendation accuracy. Their relative performance orders thus become unpredictable with different amount of leaked future data in training. To evaluate recommendation systems in a realistic manner in offline setting, we propose a timeline scheme, which calls for a revisit of the recommendation model design.

Wenjie Pei, Jie Yang, Zhu Sun et al.

Capturing the temporal dynamics of user preferences over items is important for recommendation. Existing methods mainly assume that all time steps in user-item interaction history are equally relevant to recommendation, which however does not apply in real-world scenarios where user-item interactions can often happen accidentally. More importantly, they learn user and item dynamics separately, thus failing to capture their joint effects on user-item interactions. To better model user and item dynamics, we present the Interacting Attention-gated Recurrent Network (IARN) which adopts the attention model to measure the relevance of each time step. In particular, we propose a novel attention scheme to learn the attention scores of user and item history in an interacting way, thus to account for the dependencies between user and item dynamics in shaping user-item interactions. By doing so, IARN can selectively memorize different time steps of a user's history when predicting her preferences over different items. Our model can therefore provide meaningful interpretations for recommendation results, which could be further enhanced by auxiliary features. Extensive validation on real-world datasets shows that IARN consistently outperforms state-of-the-art methods.