Shaoyun Shi

Ben Xue, Dan Liu, Lixiang Wang et al.

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.

Lixiang Wang, Shaoyun Shi, Peng Wang et al.

To balance effectiveness and efficiency in recommender systems, multi-stage pipelines commonly use lightweight two-tower models for large-scale candidate retrieval. However, the isolated two-tower architecture restricts representation capacity, embedding-space alignment, and cross-feature interactions. Existing solutions such as late interaction and knowledge distillation can mitigate these issues, but often increase latency or are difficult to deploy in online learning settings. We propose Capability Synergy (CS3), an efficient online framework that strengthens two-tower retrievers while preserving real-time constraints. CS3 introduces three mechanisms: (1) Cycle-Adaptive Structure for self-revision via adaptive feature denoising within each tower; (2) Cross-Tower Synchronization to improve alignment through lightweight mutual awareness between towers; and (3) Cascade-Model Sharing to enhance cross-stage consistency by reusing knowledge from downstream models. CS3 is plug-and-play with diverse two-tower backbones and compatible with online learning. Experiments on three public datasets show consistent gains over strong baselines, and deployment in a largescale advertising system yields up to 8.36% revenue improvement across three scenarios while maintaining ms-level latency.

Zhentao Tan, Ben Xue, Jian Jia et al.

This paper presents the \textbf{S}emantic-a\textbf{W}ar\textbf{E} spatial-t\textbf{E}mporal \textbf{T}okenizer (SweetTok), a novel video tokenizer to overcome the limitations in current video tokenization methods for compacted yet effective discretization. Unlike previous approaches that process flattened local visual patches via direct discretization or adaptive query tokenization, SweetTok proposes a decoupling framework, compressing visual inputs through distinct spatial and temporal queries via \textbf{D}ecoupled \textbf{Q}uery \textbf{A}uto\textbf{E}ncoder (DQAE). This design allows SweetTok to efficiently compress video token count while achieving superior fidelity by capturing essential information across spatial and temporal dimensions. Furthermore, we design a \textbf{M}otion-enhanced \textbf{L}anguage \textbf{C}odebook (MLC) tailored for spatial and temporal compression to address the differences in semantic representation between appearance and motion information. SweetTok significantly improves video reconstruction results by \textbf{42.8\%} w.r.t rFVD on UCF-101 dataset. With a better token compression strategy, it also boosts downstream video generation results by \textbf{15.1\%} w.r.t gFVD. Additionally, the compressed decoupled tokens are imbued with semantic information, enabling few-shot recognition capabilities powered by LLMs in downstream applications.

Lixiang Wang, Shaoyun Shi, Peng Wang et al.

To balance effectiveness and efficiency in recommender systems, multi-stage pipelines employ lightweight two-tower models for large-scale candidate retrieval. However, their isolated architecture inherently hampers representation capacity, embedding-space alignment, and cross-feature modeling. Prior studies have explored incorporating late interaction or knowledge distillation to mitigate these issues, but such approaches often significantly increase model latency or pose challenges for implementation in online learning scenarios. To address these limitations, we propose an efficient online framework called Capability Synergy (CS3), which enhances two-tower models through three key innovations: (1) Cycle-Adaptive Structure, enabling self-revision via adaptive feature denoising within individual towers; (2) Cross-Tower Synchronization, improving representation alignment through mutual awareness between the towers; and (3) CascadeModel Sharing, bridging cross-stage consistency by reusing knowledge from downstream models. The CS3 framework is compatible with various two-tower architectures and meets real-time requirements in online learning scenarios. We evaluated CS3 on three public offline datasets and subsequently deployed it in a large-scale advertising system. Experimental results demonstrate that CS3 increases online ad revenue by up to 8.36% across three scenarios while maintaining millisecond-level latency and consistently performing well across diverse two-tower architectures.

Hanxiong Chen, Yunqi Li, Shaoyun Shi et al.

Graphs can represent relational information among entities and graph structures are widely used in many intelligent tasks such as search, recommendation, and question answering. However, most of the graph-structured data in practice suffers from incompleteness, and thus link prediction becomes an important research problem. Though many models are proposed for link prediction, the following two problems are still less explored: (1) Most methods model each link independently without making use of the rich information from relevant links, and (2) existing models are mostly designed based on associative learning and do not take reasoning into consideration. With these concerns, in this paper, we propose Graph Collaborative Reasoning (GCR), which can use the neighbor link information for relational reasoning on graphs from logical reasoning perspectives. We provide a simple approach to translate a graph structure into logical expressions, so that the link prediction task can be converted into a neural logic reasoning problem. We apply logical constrained neural modules to build the network architecture according to the logical expression and use back propagation to efficiently learn the model parameters, which bridges differentiable learning and symbolic reasoning in a unified architecture. To show the effectiveness of our work, we conduct experiments on graph-related tasks such as link prediction and recommendation based on commonly used benchmark datasets, and our graph collaborative reasoning approach achieves state-of-the-art performance.

Bin Hao, Min Zhang, Weizhi Ma et al.

Data plays a vital role in machine learning studies. In the research of recommendation, both user behaviors and side information are helpful to model users. So, large-scale real scenario datasets with abundant user behaviors will contribute a lot. However, it is not easy to get such datasets as most of them are only hold and protected by companies. In this paper, a new large-scale dataset collected from a knowledge-sharing platform is presented, which is composed of around 100M interactions collected within 10 days, 798K users, 165K questions, 554K answers, 240K authors, 70K topics, and more than 501K user query keywords. There are also descriptions of users, answers, questions, authors, and topics, which are anonymous. Note that each user's latest query keywords have not been included in previous open datasets, which reveal users' explicit information needs. We characterize the dataset and demonstrate its potential applications for recommendation study. Multiple experiments show the dataset can be used to evaluate algorithms in general top-N recommendation, sequential recommendation, and context-aware recommendation. This dataset can also be used to integrate search and recommendation and recommendation with negative feedback. Besides, tasks beyond recommendation, such as user gender prediction, most valuable answerer identification, and high-quality answer recognition, can also use this dataset. To the best of our knowledge, this is the largest real-world interaction dataset for personalized recommendation.

Hanxiong Chen, Xu Chen, Shaoyun Shi et al.

Providing personalized explanations for recommendations can help users to understand the underlying insight of the recommendation results, which is helpful to the effectiveness, transparency, persuasiveness and trustworthiness of recommender systems. Current explainable recommendation models mostly generate textual explanations based on pre-defined sentence templates. However, the expressiveness power of template-based explanation sentences are limited to the pre-defined expressions, and manually defining the expressions require significant human efforts. Motivated by this problem, we propose to generate free-text natural language explanations for personalized recommendation. In particular, we propose a hierarchical sequence-to-sequence model (HSS) for personalized explanation generation. Different from conventional sentence generation in NLP research, a great challenge of explanation generation in e-commerce recommendation is that not all sentences in user reviews are of explanation purpose. To solve the problem, we further propose an auto-denoising mechanism based on topical item feature words for sentence generation. Experiments on various e-commerce product domains show that our approach can not only improve the recommendation accuracy, but also the explanation quality in terms of the offline measures and feature words coverage. This research is one of the initial steps to grant intelligent agents with the ability to explain itself based on natural language sentences.

Shaoyun Shi, Hanxiong Chen, Weizhi Ma et al.

Recent years have witnessed the success of deep neural networks in many research areas. The fundamental idea behind the design of most neural networks is to learn similarity patterns from data for prediction and inference, which lacks the ability of cognitive reasoning. However, the concrete ability of reasoning is critical to many theoretical and practical problems. On the other hand, traditional symbolic reasoning methods do well in making logical inference, but they are mostly hard rule-based reasoning, which limits their generalization ability to different tasks since difference tasks may require different rules. Both reasoning and generalization ability are important for prediction tasks such as recommender systems, where reasoning provides strong connection between user history and target items for accurate prediction, and generalization helps the model to draw a robust user portrait over noisy inputs. In this paper, we propose Logic-Integrated Neural Network (LINN) to integrate the power of deep learning and logic reasoning. LINN is a dynamic neural architecture that builds the computational graph according to input logical expressions. It learns basic logical operations such as AND, OR, NOT as neural modules, and conducts propositional logical reasoning through the network for inference. Experiments on theoretical task show that LINN achieves significant performance on solving logical equations and variables. Furthermore, we test our approach on the practical task of recommendation by formulating the task into a logical inference problem. Experiments show that LINN significantly outperforms state-of-the-art recommendation models in Top-K recommendation, which verifies the potential of LINN in practice.

Hanxiong Chen, Shaoyun Shi, Yunqi Li et al.

Existing Collaborative Filtering (CF) methods are mostly designed based on the idea of matching, i.e., by learning user and item embeddings from data using shallow or deep models, they try to capture the associative relevance patterns in data, so that a user embedding can be matched with relevant item embeddings using designed or learned similarity functions. However, as a cognition rather than a perception intelligent task, recommendation requires not only the ability of pattern recognition and matching from data, but also the ability of cognitive reasoning in data. In this paper, we propose to advance Collaborative Filtering (CF) to Collaborative Reasoning (CR), which means that each user knows part of the reasoning space, and they collaborate for reasoning in the space to estimate preferences for each other. Technically, we propose a Neural Collaborative Reasoning (NCR) framework to bridge learning and reasoning. Specifically, we integrate the power of representation learning and logical reasoning, where representations capture similarity patterns in data from perceptual perspectives, and logic facilitates cognitive reasoning for informed decision making. An important challenge, however, is to bridge differentiable neural networks and symbolic reasoning in a shared architecture for optimization and inference. To solve the problem, we propose a modularized reasoning architecture, which learns logical operations such as AND ($\wedge$), OR ($\vee$) and NOT ($\neg$) as neural modules for implication reasoning ($\rightarrow$). In this way, logical expressions can be equivalently organized as neural networks, so that logical reasoning and prediction can be conducted in a continuous space. Experiments on real-world datasets verified the advantages of our framework compared with both shallow, deep and reasoning models.

Shaoyun Shi, Hanxiong Chen, Min Zhang et al.

Recent years have witnessed the great success of deep neural networks in many research areas. The fundamental idea behind the design of most neural networks is to learn similarity patterns from data for prediction and inference, which lacks the ability of logical reasoning. However, the concrete ability of logical reasoning is critical to many theoretical and practical problems. In this paper, we propose Neural Logic Network (NLN), which is a dynamic neural architecture that builds the computational graph according to input logical expressions. It learns basic logical operations as neural modules, and conducts propositional logical reasoning through the network for inference. Experiments on simulated data show that NLN achieves significant performance on solving logical equations. Further experiments on real-world data show that NLN significantly outperforms state-of-the-art models on collaborative filtering and personalized recommendation tasks.