Xueying Zhang

Mohamed Elaraby, Mengyin Lu, Jacob Dunn et al.

Large Language Models (LLMs) have revolutionized Natural Language Processing (NLP). Although convenient for research and practical applications, open-source LLMs with fewer parameters often suffer from severe hallucinations compared to their larger counterparts. This paper focuses on measuring and reducing hallucinations in BLOOM 7B, a representative of such weaker open-source LLMs that are publicly available for research and commercial applications. We introduce HaloCheck, a lightweight BlackBox knowledge-free framework designed to quantify the severity of hallucinations in LLMs. Additionally, we explore techniques like knowledge injection and teacher-student approaches to alleviate hallucinations in low-parameter LLMs. Our experiments effectively demonstrate the reduction of hallucinations in challenging domains for these LLMs.

Xueying Zhang, Kai Shen, Chi Zhang et al.

In this paper, we proposed an automatic Scenario-based Multi-product Advertising Copywriting Generation system (SMPACG) for E-Commerce, which has been deployed on a leading Chinese e-commerce platform. The proposed SMPACG consists of two main components: 1) an automatic multi-product combination selection module, which itself is consisted of a topic prediction model, a pattern and attribute-based selection model and an arbitrator model; and 2) an automatic multi-product advertising copywriting generation module, which combines our proposed domain-specific pretrained language model and knowledge-based data enhancement model. The SMPACG is the first system that realizes automatic scenario-based multi-product advertising contents generation, which achieves significant improvements over other state-of-the-art methods. The SMPACG has been not only developed for directly serving for our e-commerce recommendation system, but also used as a real-time writing assistant tool for merchants.

Zhu Ting, Li Liangqi, Duan Shufei et al.

A multi-modal emotional speech Mandarin database including articulatory kinematics, acoustics, glottal and facial micro-expressions is designed and established, which is described in detail from the aspects of corpus design, subject selection, recording details and data processing. Where signals are labeled with discrete emotion labels (neutral, happy, pleasant, indifferent, angry, sad, grief) and dimensional emotion labels (pleasure, arousal, dominance). In this paper, the validity of dimension annotation is verified by statistical analysis of dimension annotation data. The SCL-90 scale data of annotators are verified and combined with PAD annotation data for analysis, so as to explore the internal relationship between the outlier phenomenon in annotation and the psychological state of annotators. In order to verify the speech quality and emotion discrimination of the database, this paper uses 3 basic models of SVM, CNN and DNN to calculate the recognition rate of these seven emotions. The results show that the average recognition rate of seven emotions is about 82% when using acoustic data alone. When using glottal data alone, the average recognition rate is about 72%. Using kinematics data alone, the average recognition rate also reaches 55.7%. Therefore, the database is of high quality and can be used as an important source for speech analysis research, especially for the task of multimodal emotional speech analysis.

Xueying Zhang, Yanyan Zou, Hainan Zhang et al.

Product copywriting is a critical component of e-commerce recommendation platforms. It aims to attract users' interest and improve user experience by highlighting product characteristics with textual descriptions. In this paper, we report our experience deploying the proposed Automatic Product Copywriting Generation (APCG) system into the JD.com e-commerce product recommendation platform. It consists of two main components: 1) natural language generation, which is built from a transformer-pointer network and a pre-trained sequence-to-sequence model based on millions of training data from our in-house platform; and 2) copywriting quality control, which is based on both automatic evaluation and human screening. For selected domains, the models are trained and updated daily with the updated training data. In addition, the model is also used as a real-time writing assistant tool on our live broadcast platform. The APCG system has been deployed in JD.com since Feb 2021. By Sep 2021, it has generated 2.53 million product descriptions, and improved the overall averaged click-through rate (CTR) and the Conversion Rate (CVR) by 4.22% and 3.61%, compared to baselines, respectively on a year-on-year basis. The accumulated Gross Merchandise Volume (GMV) made by our system is improved by 213.42%, compared to the number in Feb 2021.

Xueying Zhang, Yunjiang Jiang, Yue Shang et al.

We propose a novel domain-specific generative pre-training (DS-GPT) method for text generation and apply it to the product titleand review summarization problems on E-commerce mobile display.First, we adopt a decoder-only transformer architecture, which fitswell for fine-tuning tasks by combining input and output all to-gether. Second, we demonstrate utilizing only small amount of pre-training data in related domains is powerful. Pre-training a languagemodel from a general corpus such as Wikipedia or the CommonCrawl requires tremendous time and resource commitment, andcan be wasteful if the downstream tasks are limited in variety. OurDSGPT is pre-trained on a limited dataset, the Chinese short textsummarization dataset (LCSTS). Third, our model does not requireproduct-related human-labeled data. For title summarization task,the state of art explicitly uses additional background knowledgein training and predicting stages. In contrast, our model implic-itly captures this knowledge and achieves significant improvementover other methods, after fine-tuning on the public Taobao.comdataset. For review summarization task, we utilize JD.com in-housedataset, and observe similar improvement over standard machinetranslation methods which lack the flexibility of fine-tuning. Ourproposed work can be simply extended to other domains for a widerange of text generation tasks.