3.3LGOct 22, 2022
DIGMN: Dynamic Intent Guided Meta Network for Differentiated User Engagement Forecasting in Online Professional Social PlatformsFeifan Li, Lun Du, Qiang Fu et al.
User engagement prediction plays a critical role for designing interaction strategies to grow user engagement and increase revenue in online social platforms. Through the in-depth analysis of the real-world data from the world's largest professional social platforms, i.e., LinkedIn, we find that users expose diverse engagement patterns, and a major reason for the differences in user engagement patterns is that users have different intents. That is, people have different intents when using LinkedIn, e.g., applying for jobs, building connections, or checking notifications, which shows quite different engagement patterns. Meanwhile, user intents and the corresponding engagement patterns may change over time. Although such pattern differences and dynamics are essential for user engagement prediction, differentiating user engagement patterns based on user dynamic intents for better user engagement forecasting has not received enough attention in previous works. In this paper, we proposed a Dynamic Intent Guided Meta Network (DIGMN), which can explicitly model user intent varying with time and perform differentiated user engagement forecasting. Specifically, we derive some interpretable basic user intents as prior knowledge from data mining and introduce prior intents in explicitly modeling dynamic user intent. Furthermore, based on the dynamic user intent representations, we propose a meta predictor to perform differentiated user engagement forecasting. Through a comprehensive evaluation on LinkedIn anonymous user data, our method outperforms state-of-the-art baselines significantly, i.e., 2.96% and 3.48% absolute error reduction, on coarse-grained and fine-grained user engagement prediction tasks, respectively, demonstrating the effectiveness of our method.
7.3CRApr 30
Secret Stealing Attacks on Local LLM Fine-Tuning through Supply-Chain Model Code BackdoorsZi Li, Tian Zhou, Wenze Li et al.
Local fine-tuning datasets routinely contain sensitive secrets such as API keys, personal identifiers, and financial records. Although ''local offline fine-tuning'' is often viewed as a privacy boundary, we reveal that compromised model code is sufficient to steal them. Current passive pretrained-weight poisoning attacks, while effective for natural language, fundamentally fail to capture such sparse high-entropy targets due to their reliance on probabilistic semantic prefixes. To bridge this gap, we identify and exploit a practical but overlooked supply-chain vector -- model code camouflaged as standard architectural definitions -- to realize a paradigm shift from passive weight poisoning to active execution hijacking. We introduce a deterministic full-chain memorization mechanism: it locks onto token-level secrets in dynamic computation flows via online tensor-rule matching, and leverages value-gradient decoupling to stealthily inject attack gradients, overcoming gradient drowning to force model memorization. Furthermore, we achieve, for the first time, attacker-verifiable secret stealing through black-box queries that precisely distinguishes true leakage from hallucination. Experiments demonstrate that our method achieves over 98\% Strict ASR without compromising the primary task, and can effectively bypass defense measures including DP-SGD, semantic auditing, and code auditing.
1.9CLJan 15, 2024
TAROT: A Hierarchical Framework with Multitask Co-Pretraining on Semi-Structured Data towards Effective Person-Job FitYihan Cao, Xu Chen, Lun Du et al.
Person-job fit is an essential part of online recruitment platforms in serving various downstream applications like Job Search and Candidate Recommendation. Recently, pretrained large language models have further enhanced the effectiveness by leveraging richer textual information in user profiles and job descriptions apart from user behavior features and job metadata. However, the general domain-oriented design struggles to capture the unique structural information within user profiles and job descriptions, leading to a loss of latent semantic correlations. We propose TAROT, a hierarchical multitask co-pretraining framework, to better utilize structural and semantic information for informative text embeddings. TAROT targets semi-structured text in profiles and jobs, and it is co-pretained with multi-grained pretraining tasks to constrain the acquired semantic information at each level. Experiments on a real-world LinkedIn dataset show significant performance improvements, proving its effectiveness in person-job fit tasks.