Guoxiao Zhang

Huajian Feng, Guoxiao Zhang, Yadong Zhang et al.

Accurate post-click conversion rate (CVR) estimation is crucial for online advertising systems. Despite significant advances in causal approaches designed to address the Sample Selection Bias problem, CVR estimation still faces challenges due to Covariate Shift. Given the intrinsic connection between the distribution of covariates in the click and non-click spaces, this study proposes an Exposure-Guided Embedding Alignment Network (EGEAN) to address estimation bias caused by covariate shift. Additionally, we propose a Parameter Varying Doubly Robust Estimator with steady-state control to handle small propensities better. Online A/B tests conducted on the Meituan advertising system demonstrate that our method significantly outperforms baseline models with respect to CVR and GMV, validating its effectiveness. Code is available: https://github.com/hydrogen-maker/EGEAN.

Jiachun Wang, Fajie Yuan, Jian Chen et al.

Deep learning has brought great progress for the sequential recommendation (SR) tasks. With advanced network architectures, sequential recommender models can be stacked with many hidden layers, e.g., up to 100 layers on real-world recommendation datasets. Training such a deep network is difficult because it can be computationally very expensive and takes much longer time, especially in situations where there are tens of billions of user-item interactions. To deal with such a challenge, we present StackRec, a simple, yet very effective and efficient training framework for deep SR models by iterative layer stacking. Specifically, we first offer an important insight that hidden layers/blocks in a well-trained deep SR model have very similar distributions. Enlightened by this, we propose the stacking operation on the pre-trained layers/blocks to transfer knowledge from a shallower model to a deep model, then we perform iterative stacking so as to yield a much deeper but easier-to-train SR model. We validate the performance of StackRec by instantiating it with four state-of-the-art SR models in three practical scenarios with real-world datasets. Extensive experiments show that StackRec achieves not only comparable performance, but also substantial acceleration in training time, compared to SR models that are trained from scratch. Codes are available at https://github.com/wangjiachun0426/StackRec.

Guoxiao Zhang, Tan Qu, Ao Li et al.

Reranking improves recommendation quality by modeling item interactions. However, existing methods often decouple ranking and reranking, leading to weak listwise evaluation models that suffer from combinatorial sparsity and limited representational power under strict latency constraints. In this paper, we propose RIA (Ranking-Infused Architecture), a unified, end-to-end framework that seamlessly integrates pointwise and listwise evaluation. RIA introduces four key components: (1) the User and Candidate DualTransformer (UCDT) for fine-grained user-item-context modeling; (2) the Context-aware User History and Target (CUHT) module for position-sensitive preference learning; (3) the Listwise Multi-HSTU (LMH) module to capture hierarchical item dependencies; and (4) the Embedding Cache (EC) module to bridge efficiency and effectiveness during inference. By sharing representations across ranking and reranking, RIA enables rich contextual knowledge transfer while maintaining low latency. Extensive experiments show that RIA outperforms state-of-the-art models on both public and industrial datasets, achieving significant gains in AUC and LogLoss. Deployed in Meituan advertising system, RIA yields a +1.69% improvement in Click-Through Rate (CTR) and a +4.54% increase in Cost Per Mille (CPM) in online A/B tests.

Guoxiao Zhang, Ao Li, Tan Qu et al.

Online platforms usually suffer from user experience degradation due to near-duplicate items with similar visuals and text. While Multimodal Large Language Models (MLLMs) enable multimodal embedding, existing methods treat representations as black boxes, ignoring structural relationships (e.g., primary vs. auxiliary elements), leading to local structural collapse problem. To address this, inspired by Feature Integration Theory (FIT), we propose FITRep, the first attention-guided, white-box item representation framework for fine-grained item deduplication. FITRep consists of: (1) Concept Hierarchical Information Extraction (CHIE), using MLLMs to extract hierarchical semantic concepts; (2) Structure-Preserving Dimensionality Reduction (SPDR), an adaptive UMAP-based method for efficient information compression; and (3) FAISS-Based Clustering (FBC), a FAISS-based clustering that assigns each item a unique cluster id using FAISS. Deployed on Meituan's advertising system, FITRep achieves +3.60% CTR and +4.25% CPM gains in online A/B tests, demonstrating both effectiveness and real-world impact.

Guoxiao Zhang, Yi Wei, Yadong Zhang et al.

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a user's preference for "Häagen-Dazs' HEAVEN strawberry light ice cream" due to its health-conscious and premium attributes, is challenging. Traditional semantic modeling often overlooks these intricate details at the user and item levels. To bridge this gap, we introduce a novel approach that models deep semantic information end-to-end, leveraging the comprehensive world knowledge capabilities of Large Language Models (LLMs). Our proposed LLM-infused CTR prediction framework(Multi-level Deep Semantic Information Infused CTR model via Distillation, MSD) is designed to uncover deep semantic insights by utilizing LLMs to extract and distill critical information into a smaller, more efficient model, enabling seamless end-to-end training and inference. Importantly, our framework is carefully designed to balance efficiency and effectiveness, ensuring that the model not only achieves high performance but also operates with optimal resource utilization. Online A/B tests conducted on the Meituan sponsored-search system demonstrate that our method significantly outperforms baseline models in terms of Cost Per Mile (CPM) and CTR, validating its effectiveness, scalability, and balanced approach in real-world applications.

Fajie Yuan, Guoxiao Zhang, Alexandros Karatzoglou et al.

Learning user representations is a vital technique toward effective user modeling and personalized recommender systems. Existing approaches often derive an individual set of model parameters for each task by training on separate data. However, the representation of the same user potentially has some commonalities, such as preference and personality, even in different tasks. As such, these separately trained representations could be suboptimal in performance as well as inefficient in terms of parameter sharing. In this paper, we delve on research to continually learn user representations task by task, whereby new tasks are learned while using partial parameters from old ones. A new problem arises since when new tasks are trained, previously learned parameters are very likely to be modified, and as a result, an artificial neural network (ANN)-based model may lose its capacity to serve for well-trained previous tasks forever, this issue is termed catastrophic forgetting. To address this issue, we present \emph{Conure} the first \underline{con}tinual, or lifelong, \underline{u}ser \underline{re}presentation learner -- i.e., learning new tasks over time without forgetting old ones. Specifically, we propose iteratively removing less important weights of old tasks in a deep user representation model, motivated by the fact that neural network models are usually over-parameterized. In this way, we could learn many tasks with a single model by reusing the important weights, and modifying the less important weights to adapt to new tasks. We conduct extensive experiments on two real-world datasets with nine tasks and show that \emph{Conure} largely exceeds the standard model that does not purposely preserve such old "knowledge", and performs competitively or sometimes better than models which are trained either individually for each task or simultaneously by merging all task data.