Chonggang Song

Weiqing Luo, Chonggang Song, Lingling Yi et al.

Combining semantic information with behavioral data is a crucial research area in recommender systems. A promising approach involves leveraging external knowledge to enrich behavioral-based recommender systems with abundant semantic information. However, this approach faces two primary challenges: denoising raw external knowledge and adapting semantic representations. To address these challenges, we propose an External Knowledge-Enhanced Recommendation method with LLM Assistance (TRAWL). This method utilizes large language models (LLMs) to extract relevant recommendation knowledge from raw external data and employs a contrastive learning strategy for adapter training. Experiments on public datasets and real-world online recommender systems validate the effectiveness of our approach.

Chonggang Song, Chunxu Shen, Hao Gu et al.

Real-world recommendation systems commonly offer diverse content scenarios for users to interact with. Considering the enormous number of users in industrial platforms, it is infeasible to utilize a single unified recommendation model to meet the requirements of all scenarios. Usually, separate recommendation pipelines are established for each distinct scenario. This practice leads to challenges in comprehensively grasping users' interests. Recent research endeavors have been made to tackle this problem by pre-training models to encapsulate the overall interests of users. Traditional pre-trained recommendation models mainly capture user interests by leveraging collaborative signals. Nevertheless, a prevalent drawback of these systems is their incapacity to handle long-tail items and cold-start scenarios. With the recent advent of large language models, there has been a significant increase in research efforts focused on exploiting LLMs to extract semantic information for users and items. However, text-based recommendations highly rely on elaborate feature engineering and frequently fail to capture collaborative similarities. To overcome these limitations, we propose a novel pre-training framework for sequential recommendation, termed PRECISE. This framework combines collaborative signals with semantic information. Moreover, PRECISE employs a learning framework that initially models users' comprehensive interests across all recommendation scenarios and subsequently concentrates on the specific interests of target-scene behaviors. We demonstrate that PRECISE precisely captures the entire range of user interests and effectively transfers them to the target interests. Empirical findings reveal that the PRECISE framework attains outstanding performance on both public and industrial datasets.

Yang Zhang, Fuli Feng, Xiangnan He et al.

Recommender system usually faces popularity bias issues: from the data perspective, items exhibit uneven (long-tail) distribution on the interaction frequency; from the method perspective, collaborative filtering methods are prone to amplify the bias by over-recommending popular items. It is undoubtedly critical to consider popularity bias in recommender systems, and existing work mainly eliminates the bias effect. However, we argue that not all biases in the data are bad -- some items demonstrate higher popularity because of their better intrinsic quality. Blindly pursuing unbiased learning may remove the beneficial patterns in the data, degrading the recommendation accuracy and user satisfaction. This work studies an unexplored problem in recommendation -- how to leverage popularity bias to improve the recommendation accuracy. The key lies in two aspects: how to remove the bad impact of popularity bias during training, and how to inject the desired popularity bias in the inference stage that generates top-K recommendations. This questions the causal mechanism of the recommendation generation process. Along this line, we find that item popularity plays the role of confounder between the exposed items and the observed interactions, causing the bad effect of bias amplification. To achieve our goal, we propose a new training and inference paradigm for recommendation named Popularity-bias Deconfounding and Adjusting (PDA). It removes the confounding popularity bias in model training and adjusts the recommendation score with desired popularity bias via causal intervention. We demonstrate the new paradigm on latent factor model and perform extensive experiments on three real-world datasets. Empirical studies validate that the deconfounded training is helpful to discover user real interests and the inference adjustment with popularity bias could further improve the recommendation accuracy.

Weijian Chen, Fuli Feng, Qifan Wang et al.

Recent studies on Graph Convolutional Networks (GCNs) reveal that the initial node representations (i.e., the node representations before the first-time graph convolution) largely affect the final model performance. However, when learning the initial representation for a node, most existing work linearly combines the embeddings of node features, without considering the interactions among the features (or feature embeddings). We argue that when the node features are categorical, e.g., in many real-world applications like user profiling and recommender system, feature interactions usually carry important signals for predictive analytics. Ignoring them will result in suboptimal initial node representation and thus weaken the effectiveness of the follow-up graph convolution. In this paper, we propose a new GCN model named CatGCN, which is tailored for graph learning when the node features are categorical. Specifically, we integrate two ways of explicit interaction modeling into the learning of initial node representation, i.e., local interaction modeling on each pair of node features and global interaction modeling on an artificial feature graph. We then refine the enhanced initial node representations with the neighborhood aggregation-based graph convolution. We train CatGCN in an end-to-end fashion and demonstrate it on semi-supervised node classification. Extensive experiments on three tasks of user profiling (the prediction of user age, city, and purchase level) from Tencent and Alibaba datasets validate the effectiveness of CatGCN, especially the positive effect of performing feature interaction modeling before graph convolution.

Chonggang Song, Qian Lin, Guohui Ling et al.

Relationships in online social networks often imply social connections in the real world. An accurate understanding of relationship types benefits many applications, e.g. social advertising and recommendation. Some recent attempts have been proposed to classify user relationships into predefined types with the help of pre-labeled relationships or abundant interaction features on relationships. Unfortunately, both relationship feature data and label data are very sparse in real social platforms like WeChat, rendering existing methods inapplicable. In this paper, we present an in-depth analysis of WeChat relationships to identify the major challenges for the relationship classification task. To tackle the challenges, we propose a Local Community-based Edge Classification (LoCEC) framework that classifies user relationships in a social network into real-world social connection types. LoCEC enforces a three-phase processing, namely local community detection, community classification and relationship classification, to address the sparsity issue of relationship features and relationship labels. Moreover, LoCEC is designed to handle large-scale networks by allowing parallel and distributed processing. We conduct extensive experiments on the real-world WeChat network with hundreds of billions of edges to validate the effectiveness and efficiency of LoCEC.