Jin Cao

LG
h-index4
4papers
61citations
Novelty46%
AI Score27

4 Papers

10.4LGJul 3, 2024
Multi-Scenario Combination Based on Multi-Agent Reinforcement Learning to Optimize the Advertising Recommendation System

Yang Zhao, Chang Zhou, Jin Cao et al.

This paper explores multi-scenario optimization on large platforms using multi-agent reinforcement learning (MARL). We address this by treating scenarios like search, recommendation, and advertising as a cooperative, partially observable multi-agent decision problem. We introduce the Multi-Agent Recurrent Deterministic Policy Gradient (MARDPG) algorithm, which aligns different scenarios under a shared objective and allows for strategy communication to boost overall performance. Our results show marked improvements in metrics such as click-through rate (CTR), conversion rate, and total sales, confirming our method's efficacy in practical settings.

17.0LGMay 22, 2024
Optimizing Search Advertising Strategies: Integrating Reinforcement Learning with Generalized Second-Price Auctions for Enhanced Ad Ranking and Bidding

Chang Zhou, Yang Zhao, Jin Cao et al.

This paper explores the integration of strategic optimization methods in search advertising, focusing on ad ranking and bidding mechanisms within E-commerce platforms. By employing a combination of reinforcement learning and evolutionary strategies, we propose a dynamic model that adjusts to varying user interactions and optimizes the balance between advertiser cost, user relevance, and platform revenue. Our results suggest significant improvements in ad placement accuracy and cost efficiency, demonstrating the model's applicability in real-world scenarios.

1.2DCDec 29, 2024
Optimizing SSD Caches for Cloud Block Storage Systems Using Machine Learning Approaches

Chiyu Cheng, Chang Zhou, Yang Zhao et al.

The growing demand for efficient cloud storage solutions has led to the widespread adoption of Solid-State Drives (SSDs) for caching in cloud block storage systems. The management of data writes to SSD caches plays a crucial role in improving overall system performance, reducing latency, and extending the lifespan of storage devices. A critical challenge arises from the large volume of write-only data, which significantly impacts the performance of SSD caches when handled inefficiently. Specifically, writes that have not been read for a certain period may introduce unnecessary write traffic to the SSD cache without offering substantial benefits for cache performance. This paper proposes a novel approach to mitigate this issue by leveraging machine learning techniques to dynamically optimize the write policy in cloud-based storage systems. The proposed method identifies write-only data and selectively filters it out in real-time, thereby minimizing the number of unnecessary write operations and improving the overall performance of the cache system. Experimental results demonstrate that the proposed machine learning-based policy significantly outperforms traditional approaches by reducing the number of harmful writes and optimizing cache utilization. This solution is particularly suitable for cloud environments with varying and unpredictable workloads, where traditional cache management strategies often fall short.

14.2IRJun 4, 2024
Predict Click-Through Rates with Deep Interest Network Model in E-commerce Advertising

Chang Zhou, Yang Zhao, Yuelin Zou et al.

This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning approaches, this research focuses on localized user behavior activation for tailored ad targeting by leveraging extensive user behavior data. Compared to traditional models, this method demonstrates superior ability to handle diverse and dynamic user data, thereby improving the efficiency of ad systems and increasing revenue.