Changcheng Li

Ben Xue, Dan Liu, Lixiang Wang et al.

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.

Jie Zhou, Xu Han, Cheng Yang et al.

Fact verification (FV) is a challenging task which requires to retrieve relevant evidence from plain text and use the evidence to verify given claims. Many claims require to simultaneously integrate and reason over several pieces of evidence for verification. However, previous work employs simple models to extract information from evidence without letting evidence communicate with each other, e.g., merely concatenate the evidence for processing. Therefore, these methods are unable to grasp sufficient relational and logical information among the evidence. To alleviate this issue, we propose a graph-based evidence aggregating and reasoning (GEAR) framework which enables information to transfer on a fully-connected evidence graph and then utilizes different aggregators to collect multi-evidence information. We further employ BERT, an effective pre-trained language representation model, to improve the performance. Experimental results on a large-scale benchmark dataset FEVER have demonstrated that GEAR could leverage multi-evidence information for FV and thus achieves the promising result with a test FEVER score of 67.10%. Our code is available at https://github.com/thunlp/GEAR.

Changcheng Li, Jiancan Wu, Hengheng Zhang et al.

Reliable deployment of large language models (LLMs) requires accurate uncertainty estimation. Existing methods are predominantly answer-first, producing confidence only after generating an answer, which measure the correctness of a specific response and limits practical usability. We study a confidence-first paradigm, where the model outputs its confidence before answering, interpreting this score as the model's probability of answering the question correctly under its current policy. We propose CoCA(Co-optimized Confidence and Answers), a GRPO reinforcement learning framework that jointly optimizes confidence calibration and answer accuracy via segmented credit assignment. By assigning separate rewards and group-relative advantages to confidence and answer segments, CoCA enables stable joint optimization and avoids reward hacking. Experiments across math, code, and factual QA benchmarks show improved calibration and uncertainty discrimination while preserving answer quality, thereby enabling a broader range of downstream applications.

Changcheng Li, Xiangyu Wang, Qiuju Chen et al.

Large language models (LLMs) have shown limitations in tasks requiring complex logical reasoning and multi-step problem-solving. To address these challenges, researchers have employed carefully designed prompts and flowcharts, simulating human cognitive processes to enhance LLM performance, such as the Chain of Thought approach. In this paper, we introduce MTMT (Multi-thinking Modes Tree), a novel method that interacts with LLMs to construct a thought tree, simulating various advanced cognitive processes, including but not limited to association, counterfactual thinking, task decomposition, and comparison. By breaking down the original complex task into simpler sub-questions, MTMT facilitates easier problem-solving for LLMs, enabling more effective utilization of the latent knowledge within LLMs. We evaluate the performance of MTMT under different parameter configurations, using GPT-4o mini as the base model. Our results demonstrate that integrating multiple modes of thinking significantly enhances the ability of LLMs to handle complex tasks.

Peng Cui, Yiming Yang, Fusheng Jin et al.

In online advertising, once an ad campaign is deployed, the automated bidding system dynamically adjusts the bidding strategy to optimize Cost Per Action (CPA) based on the number of ad conversions. For ads with a long conversion delay, relying solely on the real-time tracked conversion number as a signal for bidding strategy can significantly overestimate the current CPA, leading to conservative bidding strategies. Therefore, it is crucial to predict the number of long-delayed conversions. Nonetheless, it is challenging to predict ad conversion numbers through traditional regression methods due to the wide range of ad conversion numbers. Previous regression works have addressed this challenge by transforming regression problems into bucket classification problems, achieving success in various scenarios. However, specific challenges arise when predicting the number of ad conversions: 1) The integer nature of ad conversion numbers exacerbates the discontinuity issue in one-hot hard labels; 2) The long-tail distribution of ad conversion numbers complicates tail data prediction. In this paper, we propose the Long-Delayed Ad Conversions Prediction model for bidding strategy (LDACP), which consists of two sub-modules. To alleviate the issue of discontinuity in one-hot hard labels, the Bucket Classification Module with label Smoothing method (BCMS) converts one-hot hard labels into non-normalized soft labels, then fits these soft labels by minimizing classification loss and regression loss. To address the challenge of predicting tail data, the Value Regression Module with Proxy labels (VRMP) uses the prediction bias of aggregated pCTCVR as proxy labels. Finally, a Mixture of Experts (MoE) structure integrates the predictions from BCMS and VRMP to obtain the final predicted ad conversion number.

Amy X. Zhang, Le Bao, Changcheng Li et al.

We introduce a novel procedure for obtaining cross-validated predictive estimates for Bayesian hierarchical regression models (BHRMs). Bayesian hierarchical models are popular for their ability to model complex dependence structures and provide probabilistic uncertainty estimates, but can be computationally expensive to run. Cross-validation (CV) is therefore not a common practice to evaluate the predictive performance of BHRMs. Our method circumvents the need to re-run computationally costly estimation methods for each cross-validation fold and makes CV more feasible for large BHRMs. By conditioning on the variance-covariance parameters, we shift the CV problem from probability-based sampling to a simple and familiar optimization problem. In many cases, this produces estimates which are equivalent to full CV. We provide theoretical results and demonstrate its efficacy on publicly available data and in simulations.

Jie Zhou, Ganqu Cui, Shengding Hu et al.

Lots of learning tasks require dealing with graph data which contains rich relation information among elements. Modeling physics systems, learning molecular fingerprints, predicting protein interface, and classifying diseases demand a model to learn from graph inputs. In other domains such as learning from non-structural data like texts and images, reasoning on extracted structures (like the dependency trees of sentences and the scene graphs of images) is an important research topic which also needs graph reasoning models. Graph neural networks (GNNs) are neural models that capture the dependence of graphs via message passing between the nodes of graphs. In recent years, variants of GNNs such as graph convolutional network (GCN), graph attention network (GAT), graph recurrent network (GRN) have demonstrated ground-breaking performances on many deep learning tasks. In this survey, we propose a general design pipeline for GNN models and discuss the variants of each component, systematically categorize the applications, and propose four open problems for future research.