Baolin Liu

Yukang Lin, Xiang Zhang, Shichang Jia et al.

Creative image in advertising is the heart and soul of e-commerce platform. An eye-catching creative image can enhance the shopping experience for users, boosting income for advertisers and advertising revenue for platforms. With the advent of AIGC technology, advertisers can produce large quantities of creative images at minimal cost. However, they struggle to assess the creative quality to select. Existing methods primarily focus on creative ranking, which fails to address the need for explainable creative selection. In this work, we propose the first paradigm for explainable creative assessment and selection. Powered by multimodal large language models (MLLMs), our approach integrates the assessment and selection of creative images into a natural language generation task. To facilitate this research, we construct CreativePair, the first comparative reasoning-induced creative dataset featuring 8k annotated image pairs, with each sample including a label indicating which image is superior. Additionally, we introduce Creative4U (pronounced Creative for You), a MLLMs-based creative selector that takes into account users' interests. Through Reason-to-Select RFT, which includes supervised fine-tuning with Chain-of-Thought (CoT-SFT) and Group Relative Policy Optimization (GRPO) based reinforcement learning, Creative4U is able to evaluate and select creative images accurately. Both offline and online experiments demonstrate the effectiveness of our approach. Our code and dataset will be made public to advance research and industrial applications.

Zongyuan Yang, Baolin Liu, Yongping Xiong et al.

Removing degradation from document images not only improves their visual quality and readability, but also enhances the performance of numerous automated document analysis and recognition tasks. However, existing regression-based methods optimized for pixel-level distortion reduction tend to suffer from significant loss of high-frequency information, leading to distorted and blurred text edges. To compensate for this major deficiency, we propose DocDiff, the first diffusion-based framework specifically designed for diverse challenging document enhancement problems, including document deblurring, denoising, and removal of watermarks and seals. DocDiff consists of two modules: the Coarse Predictor (CP), which is responsible for recovering the primary low-frequency content, and the High-Frequency Residual Refinement (HRR) module, which adopts the diffusion models to predict the residual (high-frequency information, including text edges), between the ground-truth and the CP-predicted image. DocDiff is a compact and computationally efficient model that benefits from a well-designed network architecture, an optimized training loss objective, and a deterministic sampling process with short time steps. Extensive experiments demonstrate that DocDiff achieves state-of-the-art (SOTA) performance on multiple benchmark datasets, and can significantly enhance the readability and recognizability of degraded document images. Furthermore, our proposed HRR module in pre-trained DocDiff is plug-and-play and ready-to-use, with only 4.17M parameters. It greatly sharpens the text edges generated by SOTA deblurring methods without additional joint training. Available codes: https://github.com/Royalvice/DocDiff