Xiang Zhang

h-index14
2papers
734citations

2 Papers

10.0CLSep 14, 2024
Autoregressive + Chain of Thought = Recurrent: Recurrence's Role in Language Models' Computability and a Revisit of Recurrent Transformer

Xiang Zhang, Muhammad Abdul-Mageed, Laks V. S. Lakshmanan

The Transformer architecture excels in a variety of language modeling tasks, outperforming traditional neural architectures such as RNN and LSTM. This is partially due to its elimination of recurrent connections, which allows for parallel training and a smoother flow of gradients. However, this move away from recurrent structures places the Transformer model at the lower end of Chomsky's computational hierarchy, imposing limitations on its computational abilities. Consequently, even advanced Transformer-based models face considerable difficulties in tasks like counting, string reversal, and multiplication. These tasks, though seemingly elementary, require a level of computational complexity that exceeds the capabilities of the Transformer architecture. Concurrently, the emergence of ``Chain of Thought" (CoT) prompting has enabled Transformer-based language models to tackle tasks that were previously impossible or poorly executed. In this work, we thoroughly investigate the influence of recurrent structures in neural models on their reasoning abilities and computability, contrasting the role autoregression plays in the neural models' computational power. We then shed light on how the CoT approach can mimic recurrent computation and act as a bridge between autoregression and recurrence in the context of language models. It is this approximated recurrence that notably improves the model's performance and computational capacity. Moreover, we revisit recent recurrent-based Transformer model designs, focusing on their computational abilities through our proposed concept of ``recurrence-completeness" and identify key theoretical limitations in models like Linear Transformer and RWKV. Through this, we aim to provide insight into the neural model architectures and prompt better model design.

11.8IRFeb 1, 2025
MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling

Bencheng Yan, Si Chen, Shichang Jia et al.

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods heavily rely on ID embeddings, which fail to reflect users' true preferences for content such as images and titles. This limitation becomes particularly evident in cold-start and long-tail scenarios, where traditional approaches struggle to deliver effective results. To address these challenges, we propose a novel Multi-modal Content Interest Modeling paradigm (MIM), which consists of three key stages: Pre-training, Content-Interest-Aware Supervised Fine-Tuning (C-SFT), and Content-Interest-Aware UBM (CiUBM). The pre-training stage adapts foundational models to domain-specific data, enabling the extraction of high-quality multi-modal embeddings. The C-SFT stage bridges the semantic gap between content and user interests by leveraging user behavior signals to guide the alignment of embeddings with user preferences. Finally, the CiUBM stage integrates multi-modal embeddings and ID-based collaborative filtering signals into a unified framework. Comprehensive offline experiments and online A/B tests conducted on the Taobao, one of the world's largest e-commerce platforms, demonstrated the effectiveness and efficiency of MIM method. The method has been successfully deployed online, achieving a significant increase of +14.14% in CTR and +4.12% in RPM, showcasing its industrial applicability and substantial impact on platform performance. To promote further research, we have publicly released the code and dataset at https://pan.quark.cn/s/8fc8ec3e74f3.