Xueting Wang

Qianru Qiu, Xueting Wang, Mayu Otani et al.

Vector graphic documents present multiple visual elements, such as images, shapes, and texts. Choosing appropriate colors for multiple visual elements is a difficult but crucial task for both amateurs and professional designers. Instead of creating a single color palette for all elements, we extract multiple color palettes from each visual element in a graphic document, and then combine them into a color sequence. We propose a masked color model for color sequence completion and recommend the specified colors based on color context in multi-palette with high probability. We train the model and build a color recommendation system on a large-scale dataset of vector graphic documents. The proposed color recommendation method outperformed other state-of-the-art methods by both quantitative and qualitative evaluations on color prediction and our color recommendation system received positive feedback from professional designers in an interview study.

Jun Ikeda, Hiroyuki Seshime, Xueting Wang et al.

With expansion of the video advertising market, research to predict the effects of video advertising is getting more attention. Although effect prediction of image advertising has been explored a lot, prediction for video advertising is still challenging with seldom research. In this research, we propose a method for predicting the click through rate (CTR) of video advertisements and analyzing the factors that determine the CTR. In this paper, we demonstrate an optimized framework for accurately predicting the effects by taking advantage of the multimodal nature of online video advertisements including video, text, and metadata features. In particular, the two types of metadata, i.e., categorical and continuous, are properly separated and normalized. To avoid overfitting, which is crucial in our task because the training data are not very rich, additional regularization layers are inserted. Experimental results show that our approach can achieve a correlation coefficient as high as 0.695, which is a significant improvement from the baseline (0.487).

Yiwei Zhang, Xueting Wang, Yoshiaki Sakai et al.

In this paper, we propose a new measure to estimate the similarity between brands via posts of brands' followers on social network services (SNS). Our method was developed with the intention of exploring the brands that customers are likely to jointly purchase. Nowadays, brands use social media for targeted advertising because influencing users' preferences can greatly affect the trends in sales. We assume that data on SNS allows us to make quantitative comparisons between brands. Our proposed algorithm analyzes the daily photos and hashtags posted by each brand's followers. By clustering them and converting them to histograms, we can calculate the similarity between brands. We evaluated our proposed algorithm with purchase logs, credit card information, and answers to the questionnaires. The experimental results show that the purchase data maintained by a mall or a credit card company can predict the co-purchase very well, but not the customer's willingness to buy products of new brands. On the other hand, our method can predict the users' interest on brands with a correlation value over 0.53, which is pretty high considering that such interest to brands are high subjective and individual dependent.