Bowei Chen

Ayush K Tarun, Vikram S Chundawat, Murari Mandal et al.

Quantifying the value of data within a machine learning workflow can play a pivotal role in making more strategic decisions in machine learning initiatives. The existing Shapley value based frameworks for data valuation in machine learning are computationally expensive as they require considerable amount of repeated training of the model to obtain the Shapley value. In this paper, we introduce an efficient data valuation framework EcoVal, to estimate the value of data for machine learning models in a fast and practical manner. Instead of directly working with individual data sample, we determine the value of a cluster of similar data points. This value is further propagated amongst all the member cluster points. We show that the overall value of the data can be determined by estimating the intrinsic and extrinsic value of each data. This is enabled by formulating the performance of a model as a \textit{production function}, a concept which is popularly used to estimate the amount of output based on factors like labor and capital in a traditional free economic market. We provide a formal proof of our valuation technique and elucidate the principles and mechanisms that enable its accelerated performance. We demonstrate the real-world applicability of our method by showcasing its effectiveness for both in-distribution and out-of-sample data. This work addresses one of the core challenges of efficient data valuation at scale in machine learning models. The code is available at \underline{https://github.com/respai-lab/ecoval}.

Ruixin Ding, Bowei Chen, James M. Wilson et al.

The automotive industry plays a critical role in the global economy, and particularly important is the expanding Chinese automobile market due to its immense scale and influence. However, existing automotive sector datasets are limited in their coverage, failing to adequately consider the growing demand for more and diverse variables. This paper aims to bridge this data gap by introducing a comprehensive dataset spanning the years from 2016 to 2022, encompassing sales data, online reviews, and a wealth of information related to the Chinese automotive industry. This dataset serves as a valuable resource, significantly expanding the available data. Its impact extends to various dimensions, including improving forecasting accuracy, expanding the scope of business applications, informing policy development and regulation, and advancing academic research within the automotive sector. To illustrate the dataset's potential applications in both business and academic contexts, we present two application examples. Our developed dataset enhances our understanding of the Chinese automotive market and offers a valuable tool for researchers, policymakers, and industry stakeholders worldwide.

Jingmin Huang, Bowei Chen, Lan Luo et al.

There is a growing interest in product aesthetics analytics and design. However, the lack of available large-scale data that covers various variables and information is one of the biggest challenges faced by analysts and researchers. In this paper, we present our multidisciplinary initiative of developing a comprehensive automotive dataset from different online sources and formats. Specifically, the created dataset contains 1.4 million images from 899 car models and their corresponding model specifications and sales information over more than ten years in the UK market. Our work makes significant contributions to: (i) research and applications in the automotive industry; (ii) big data creation and sharing; (iii) database design; and (iv) data fusion. Apart from our motivation, technical details and data structure, we further present three simple examples to demonstrate how our data can be used in business research and applications.

Weizhu Qian, Bowei Chen, Yichao Zhang et al.

Multi-task learning (MTL) is an important subject in machine learning and artificial intelligence. Its applications to computer vision, signal processing, and speech recognition are ubiquitous. Although this subject has attracted considerable attention recently, the performance and robustness of the existing models to different tasks have not been well balanced. This article proposes an MTL model based on the architecture of the variational information bottleneck (VIB), which can provide a more effective latent representation of the input features for the downstream tasks. Extensive observations on three public data sets under adversarial attacks show that the proposed model is competitive to the state-of-the-art algorithms concerning the prediction accuracy. Experimental results suggest that combining the VIB and the task-dependent uncertainties is a very effective way to abstract valid information from the input features for accomplishing multiple tasks.

Ji Ni, Bowei Chen, Nigel M. Allinson et al.

One trend in the recent healthcare transformations is people are encouraged to monitor and manage their health based on their daily diets and physical activity habits. However, much attention of the use of operational research and analytical models in healthcare has been paid to the systematic level such as country or regional policy making or organisational issues. This paper proposes a model concerned with healthcare analytics at the individual level, which can predict human physical activity status from sequential lifelogging data collected from wearable sensors. The model has a two-stage hybrid structure (in short, MOGP-HMM) -- a multi-objective genetic programming (MOGP) algorithm in the first stage to reduce the dimensions of lifelogging data and a hidden Markov model (HMM) in the second stage for activity status prediction over time. It can be used as a decision support tool to provide real-time monitoring, statistical analysis and personalized advice to individuals, encouraging positive attitudes towards healthy lifestyles. We validate the model with the real data collected from a group of participants in the UK, and compare it with other popular two-stage hybrid models. Our experimental results show that the MOGP-HMM can achieve comparable performance. To the best of our knowledge, this is the very first study that uses the MOGP in the hybrid two-stage structure for individuals' activity status prediction. It fits seamlessly with the current trend in the UK healthcare transformation of patient empowerment as well as contributing to a strategic development for more efficient and cost-effective provision of healthcare.

Yu Zheng, Yongxin Yang, Bowei Chen

In this paper we develop a novel neural network model for predicting implied volatility surface. Prior financial domain knowledge is taken into account. A new activation function that incorporates volatility smile is proposed, which is used for the hidden nodes that process the underlying asset price. In addition, financial conditions, such as the absence of arbitrage, the boundaries and the asymptotic slope, are embedded into the loss function. This is one of the very first studies which discuss a methodological framework that incorporates prior financial domain knowledge into neural network architecture design and model training. The proposed model outperforms the benchmarked models with the option data on the S&P 500 index over 20 years. More importantly, the domain knowledge is satisfied empirically, showing the model is consistent with the existing financial theories and conditions related to implied volatility surface.

Xiang Chen, Bowei Chen, Mohan Kankanhalli

In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB). This further influences their site visits and perception of the displayed banner ads. In this paper, we propose a novel computational framework which brings multimedia metrics, like the contextual relevance, the visual saliency and the ad memorability into RTB to improve the users' ad experiences as well as maintain the benefits of the publisher and the advertiser. We aim at developing a vigorous ecosystem by optimizing the trade-offs among all stakeholders. The framework considers the scenario of a webpage with multiple ad slots. Our experimental results show that the benefits of the advertiser and the user can be significantly improved if the publisher would slightly sacrifice his short-term revenue. The improved benefits will increase the advertising requests (demand) and the site visits (supply), which can further boost the publisher's revenue in the long run.

Xiang Chen, Bowei Chen, Mohan Kankanhalli

Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user's page view to advertisers and the one with the highest bid can have her ad displayed to the user. This is also called \emph{real-time bidding} (RTB) and the ad displaying process ensures that the publisher's benefit is maximized or there is an equilibrium in ad auctions. However, the benefits of the other two stakeholders -- the advertiser and the user -- have been rarely discussed. In this paper, we propose a two-stage computational framework that selects a banner ad based on the optimized trade-offs among all stakeholders. The first stage is still auction based and the second stage re-ranks ads by considering the benefits of all stakeholders. Our metric variables are: the publisher's revenue, the advertiser's utility, the ad memorability, the ad click-through rate (CTR), the contextual relevance, and the visual saliency. To the best of our knowledge, this is the first work that optimizes trade-offs among all stakeholders in RTB by incorporating multimedia metrics. An algorithm is also proposed to determine the optimal weights of the metric variables. We use both ad auction datasets and multimedia datasets to validate the proposed framework. Our experimental results show that the publisher can significantly improve the other stakeholders' benefits by slightly reducing her revenue in the short-term. In the long run, advertisers and users will be more engaged, the increased demand of advertising and the increased supply of page views can then boost the publisher's revenue.

Bowei Chen, Jun Wang, Ingemar J. Cox et al.

In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic properties. However, keyword auctions have a number of limitations including: the uncertainty in payment prices for advertisers; the volatility in the search engine's revenue; and the weak loyalty between advertiser and search engine. In this paper we propose a special ad option that alleviates these problems. In our proposal, an advertiser can purchase an option from a search engine in advance by paying an upfront fee, known as the option price. He then has the right, but no obligation, to purchase among the pre-specified set of keywords at the fixed cost-per-clicks (CPCs) for a specified number of clicks in a specified period of time. The proposed option is closely related to a special exotic option in finance that contains multiple underlying assets (multi-keyword) and is also multi-exercisable (multi-click). This novel structure has many benefits: advertisers can have reduced uncertainty in advertising; the search engine can improve the advertisers' loyalty as well as obtain a stable and increased expected revenue over time. Since the proposed ad option can be implemented in conjunction with the existing keyword auctions, the option price and corresponding fixed CPCs must be set such that there is no arbitrage between the two markets. Option pricing methods are discussed and our experimental results validate the development. Compared to keyword auctions, a search engine can have an increased expected revenue by selling an ad option.