Nikhil Mehta

Yashar Deldjoo, Nikhil Mehta, Maheswaran Sathiamoorthy et al. · amazon-science

Recommender systems powered by generative models (Gen-RecSys) extend beyond classical item ranking by producing open-ended content, which simultaneously unlocks richer user experiences and introduces new risks. On one hand, these systems can enhance personalization and appeal through dynamic explanations and multi-turn dialogues. On the other hand, they might venture into unknown territory-hallucinating nonexistent items, amplifying bias, or leaking private information. Traditional accuracy metrics cannot fully capture these challenges, as they fail to measure factual correctness, content safety, or alignment with user intent. This paper makes two main contributions. First, we categorize the evaluation challenges of Gen-RecSys into two groups: (i) existing concerns that are exacerbated by generative outputs (e.g., bias, privacy) and (ii) entirely new risks (e.g., item hallucinations, contradictory explanations). Second, we propose a holistic evaluation approach that includes scenario-based assessments and multi-metric checks-incorporating relevance, factual grounding, bias detection, and policy compliance. Our goal is to provide a guiding framework so researchers and practitioners can thoroughly assess Gen-RecSys, ensuring effective personalization and responsible deployment.

Ruining He, Lukasz Heldt, Lichan Hong et al.

Large Language Models (LLMs) pose a new paradigm of modeling and computation for information tasks. Recommendation systems are a critical application domain poised to benefit significantly from the sequence modeling capabilities and world knowledge inherent in these large models. In this paper, we introduce PLUM, a framework designed to adapt pre-trained LLMs for industry-scale recommendation tasks. PLUM consists of item tokenization using Semantic IDs, continued pre-training (CPT) on domain-specific data, and task-specific fine-tuning for recommendation objectives. For fine-tuning, we focus particularly on generative retrieval, where the model is directly trained to generate Semantic IDs of recommended items based on user context. We conduct comprehensive experiments on large-scale internal video recommendation datasets. Our results demonstrate that PLUM achieves substantial improvements for retrieval compared to a heavily-optimized production model built with large embedding tables. We also present a scaling study for the model's retrieval performance, our learnings about CPT, a few enhancements to Semantic IDs, along with an overview of the training and inference methods that enable launching this framework to billions of users in YouTube.