Xiaoxuan Wang

Mahe Chen, Xiaoxuan Wang, Kaiwen Chen et al.

The rapid adoption of generative AI-powered search engines like ChatGPT, Perplexity, and Gemini is fundamentally reshaping information retrieval, moving from traditional ranked lists to synthesized, citation-backed answers. This shift challenges established Search Engine Optimization (SEO) practices and necessitates a new paradigm, which we term Generative Engine Optimization (GEO). This paper presents a comprehensive comparative analysis of AI Search and traditional web search (Google). Through a series of large-scale, controlled experiments across multiple verticals, languages, and query paraphrases, we quantify critical differences in how these systems source information. Our key findings reveal that AI Search exhibit a systematic and overwhelming bias towards Earned media (third-party, authoritative sources) over Brand-owned and Social content, a stark contrast to Google's more balanced mix. We further demonstrate that AI Search services differ significantly from each other in their domain diversity, freshness, cross-language stability, and sensitivity to phrasing. Based on these empirical results, we formulate a strategic GEO agenda. We provide actionable guidance for practitioners, emphasizing the critical need to: (1) engineer content for machine scannability and justification, (2) dominate earned media to build AI-perceived authority, (3) adopt engine-specific and language-aware strategies, and (4) overcome the inherent "big brand bias" for niche players. Our work provides the foundational empirical analysis and a strategic framework for achieving visibility in the new generative search landscape.

Mingyu Derek Ma, Xiaoxuan Wang, Po-Nien Kung et al.

Information extraction tasks such as event extraction require an in-depth understanding of the output structure and sub-task dependencies. They heavily rely on task-specific training data in the form of (passage, target structure) pairs to obtain reasonable performance. However, obtaining such data through human annotation is costly, leading to a pressing need for low-resource information extraction approaches that require minimal human labeling for real-world applications. Fine-tuning supervised models with synthesized training data would be a generalizable method, but the existing data generation methods either still rely on large-scale ground-truth data or cannot be applied to complicated IE tasks due to their poor performance. To address these challenges, we propose STAR, a data generation method that leverages Large Language Models (LLMs) to synthesize data instances given limited seed demonstrations, thereby boosting low-resource information extraction performance. Our approach involves generating target structures (Y) followed by generating passages (X), all accomplished with the aid of LLMs. We design fine-grained step-by-step instructions to obtain the initial data instances. We further reduce errors and improve data quality through self-reflection error identification and self-refinement with iterative revision. Our experiments show that the data generated by STAR significantly improve the performance of low-resource event extraction and relation extraction tasks, even surpassing the effectiveness of human-curated data. Human assessment of the data quality shows STAR-generated data exhibits higher passage quality and better align with the task definitions compared with the human-curated data.