9.0AIAug 9, 2023
"Generate" the Future of Work through AI: Empirical Evidence from Online Labor MarketsJin Liu, Xingchen Xu, Xi Nan et al.
Large Language Model (LLM)-based generative AI systems, such as ChatGPT, demonstrate zero-shot learning capabilities across a wide range of downstream tasks. Owing to their general-purpose nature and potential to augment or even automate job functions, these systems are poised to reshape labor market dynamics. However, predicting their precise impact \textit{a priori} is challenging, given AI's simultaneous effects on both demand and supply, as well as the strategic responses of market participants. Leveraging an extensive dataset from a leading online labor platform, we document a pronounced displacement effect and an overall contraction in submarkets where required skills closely align with core LLM functionalities. Although demand and supply both decline, the reduction in supply is comparatively smaller, thereby intensifying competition among freelancers. Notably, further analysis shows that this heightened competition is especially pronounced in programming-intensive submarkets. This pattern is attributed to skill-transition effects: by lowering the human-capital barrier to programming, ChatGPT enables incumbent freelancers to enter programming tasks. Moreover, these transitions are not homogeneous, with high-skilled freelancers contributing disproportionately to the shift. Our findings illuminate the multifaceted impacts of general-purpose AI on labor markets, highlighting not only the displacement of certain occupations but also the inducement of skill transitions within the labor supply. These insights offer practical implications for policymakers, platform operators, and workers.
3.6IRSep 17, 2025
When Content is Goliath and Algorithm is David: The Style and Semantic Effects of Generative Search EngineLijia Ma, Juan Qin, Xingchen Xu et al.
Generative search engines (GEs) leverage large language models (LLMs) to deliver AI-generated summaries with website citations, establishing novel traffic acquisition channels while fundamentally altering the search engine optimization landscape. To investigate the distinctive characteristics of GEs, we collect data through interactions with Google's generative and conventional search platforms, compiling a dataset of approximately ten thousand websites across both channels. Our empirical analysis reveals that GEs exhibit preferences for citing content characterized by significantly higher predictability for underlying LLMs and greater semantic similarity among selected sources. Through controlled experiments utilizing retrieval augmented generation (RAG) APIs, we demonstrate that these citation preferences emerge from intrinsic LLM tendencies to favor content aligned with their generative expression patterns. Motivated by applications of LLMs to optimize website content, we conduct additional experimentation to explore how LLM-based content polishing by website proprietors alters AI summaries, finding that such polishing paradoxically enhances information diversity within AI summaries. Finally, to assess the user-end impact of LLM-induced information increases, we design a generative search engine and recruit Prolific participants to conduct a randomized controlled experiment involving an information-seeking and writing task. We find that higher-educated users exhibit minimal changes in their final outputs' information diversity but demonstrate significantly reduced task completion time when original sites undergo polishing. Conversely, lower-educated users primarily benefit through enhanced information density in their task outputs while maintaining similar completion times across experimental groups.