Peng Jiang

Qingpeng Cai, Ruohan Zhan, Chi Zhang et al.

The wide popularity of short videos on social media poses new opportunities and challenges to optimize recommender systems on the video-sharing platforms. Users provide complex and multi-faceted responses towards recommendations, including watch time and various types of interactions with videos. As a result, established recommendation algorithms that concern a single objective are not adequate to meet this new demand of optimizing comprehensive user experiences. In this paper, we formulate the problem of short video recommendation as a constrained Markov Decision Process (MDP), where platforms want to optimize the main goal of user watch time in long term, with the constraint of accommodating the auxiliary responses of user interactions such as sharing/downloading videos. To solve the constrained MDP, we propose a two-stage reinforcement learning approach based on actor-critic framework. At stage one, we learn individual policies to optimize each auxiliary response. At stage two, we learn a policy to (i) optimize the main response and (ii) stay close to policies learned at the first stage, which effectively guarantees the performance of this main policy on the auxiliaries. Through extensive simulations, we demonstrate effectiveness of our approach over alternatives in both optimizing the main goal as well as balancing the others. We further show the advantage of our approach in live experiments of short video recommendations, where it significantly outperforms other baselines in terms of watch time and interactions from video views. Our approach has been fully launched in the production system to optimize user experiences on the platform.

Hongyu Li, Ximeng Ye, Peng Jiang et al.

Artificial intelligence (AI) shows great potential to reduce the huge cost of solving partial differential equations (PDEs). However, it is not fully realized in practice as neural networks are defined and trained on fixed domains and boundaries. Herein, we propose local neural operator (LNO) for solving transient PDEs on varied domains. It comes together with a handy strategy including boundary treatments, enabling one pre-trained LNO to predict solutions on different domains. For demonstration, LNO learns Navier-Stokes equations from randomly generated data samples, and then the pre-trained LNO is used as an explicit numerical time-marching scheme to solve the flow of fluid on unseen domains, e.g., the flow in a lid-driven cavity and the flow across the cascade of airfoils. It is about 1000$\times$ faster than the conventional finite element method to calculate the flow across the cascade of airfoils. The solving process with pre-trained LNO achieves great efficiency, with significant potential to accelerate numerical calculations in practice.

Zijian Zhang, Shuchang Liu, Ziru Liu et al.

User simulators can rapidly generate a large volume of timely user behavior data, providing a testing platform for reinforcement learning-based recommender systems, thus accelerating their iteration and optimization. However, prevalent user simulators generally suffer from significant limitations, including the opacity of user preference modeling and the incapability of evaluating simulation accuracy. In this paper, we introduce an LLM-powered user simulator to simulate user engagement with items in an explicit manner, thereby enhancing the efficiency and effectiveness of reinforcement learning-based recommender systems training. Specifically, we identify the explicit logic of user preferences, leverage LLMs to analyze item characteristics and distill user sentiments, and design a logical model to imitate real human engagement. By integrating a statistical model, we further enhance the reliability of the simulation, proposing an ensemble model that synergizes logical and statistical insights for user interaction simulations. Capitalizing on the extensive knowledge and semantic generation capabilities of LLMs, our user simulator faithfully emulates user behaviors and preferences, yielding high-fidelity training data that enrich the training of recommendation algorithms. We establish quantifying and qualifying experiments on five datasets to validate the simulator's effectiveness and stability across various recommendation scenarios.

Yewen Li, Shuai Mao, Jingtong Gao et al.

Auto-bidding is essential in facilitating online advertising by automatically placing bids on behalf of advertisers. Generative auto-bidding, which generates bids based on an adjustable condition using models like transformers and diffusers, has recently emerged as a new trend due to its potential to learn optimal strategies directly from data and adjust flexibly to preferences. However, generative models suffer from low-quality data leading to a mismatch between the condition, like return to go, and true action value, especially in long sequential decision-making. Besides, the majority preference in the dataset may hinder models' generalization ability on minority advertisers' preferences. While it is possible to collect high-quality data and retrain multiple models for different preferences, the high cost makes it unaffordable, hindering the advancement of auto-bidding into the era of large foundation models. To address this, we propose a flexible and practical Generative Auto-bidding scheme using post-training Search, termed GAS, to refine a base policy model's output and adapt to various preferences. We use weak-to-strong search alignment by training small critics for different preferences and an MCTS-inspired search to refine the model's output. Specifically, a novel voting mechanism with transformer-based critics trained with policy indications could enhance search alignment performance. Additionally, utilizing the search, we provide a fine-tuning method for high-frequency preference scenarios considering computational efficiency. Extensive experiments conducted on the real-world dataset and online A/B test on the Kuaishou advertising platform demonstrate the effectiveness of GAS, achieving significant improvements, e.g., 4.60% increment of target cost.

Yewen Li, Jingtong Gao, Nan Jiang et al.

Auto-bidding is central to computational advertising, achieving notable commercial success by optimizing advertisers' bids within economic constraints. Recently, large generative models show potential to revolutionize auto-bidding by generating bids that could flexibly adapt to complex, competitive environments. Among them, diffusers stand out for their ability to address sparse-reward challenges by focusing on trajectory-level accumulated rewards, as well as their explainable capability, i.e., planning a future trajectory of states and executing bids accordingly. However, diffusers struggle with generation uncertainty, particularly regarding dynamic legitimacy between adjacent states, which can lead to poor bids and further cause significant loss of ad impression opportunities when competing with other advertisers in a highly competitive auction environment. To address it, we propose a Causal auto-Bidding method based on a Diffusion completer-aligner framework, termed CBD. Firstly, we augment the diffusion training process with an extra random variable t, where the model observes t-length historical sequences with the goal of completing the remaining sequence, thereby enhancing the generated sequences' dynamic legitimacy. Then, we employ a trajectory-level return model to refine the generated trajectories, aligning more closely with advertisers' objectives. Experimental results across diverse settings demonstrate that our approach not only achieves superior performance on large-scale auto-bidding benchmarks, such as a 29.9% improvement in conversion value in the challenging sparse-reward auction setting, but also delivers significant improvements on the Kuaishou online advertising platform, including a 2.0% increase in target cost.