Zhiqing Li

Yijie Zhang, Yuanchen Bei, Shiqi Yang et al.

Graph collaborative filtering, which learns user and item representations through message propagation over the user-item interaction graph, has been shown to effectively enhance recommendation performance. However, most current graph collaborative filtering models mainly construct the interaction graph on a single behavior domain (e.g. click), even though users exhibit various types of behaviors on real-world platforms, including actions like click, cart, and purchase. Furthermore, due to variations in user engagement, there exists an imbalance in the scale of different types of behaviors. For instance, users may click and view multiple items but only make selective purchases from a small subset of them. How to alleviate the behavior imbalance problem and utilize information from the multiple behavior graphs concurrently to improve the target behavior conversion (e.g. purchase) remains underexplored. To this end, we propose IMGCF, a simple but effective model to alleviate behavior data imbalance for multi-behavior graph collaborative filtering. Specifically, IMGCF utilizes a multi-task learning framework for collaborative filtering on multi-behavior graphs. Then, to mitigate the data imbalance issue, IMGCF improves representation learning on the sparse behavior by leveraging representations learned from the behavior domain with abundant data volumes. Experiments on two widely-used multi-behavior datasets demonstrate the effectiveness of IMGCF.

Hongyu Yao, Zijin Hong, Hao Chen et al.

Graph-based multi-task learning at billion-scale presents a significant challenge, as different tasks correspond to distinct billion-scale graphs. Traditional multi-task learning methods often neglect these graph structures, relying solely on individual user and item embeddings. However, disregarding graph structures overlooks substantial potential for improving performance. In this paper, we introduce the Macro Graph of Expert (MGOE) framework, the first approach capable of leveraging macro graph embeddings to capture task-specific macro features while modeling the correlations between task-specific experts. Specifically, we propose the concept of a Macro Graph Bottom, which, for the first time, enables multi-task learning models to incorporate graph information effectively. We design the Macro Prediction Tower to dynamically integrate macro knowledge across tasks. MGOE has been deployed at scale, powering multi-task learning for the homepage of a leading billion-scale recommender system. Extensive offline experiments conducted on three public benchmark datasets demonstrate its superiority over state-of-the-art multi-task learning methods, establishing MGOE as a breakthrough in multi-task graph-based recommendation. Furthermore, online A/B tests confirm the superiority of MGOE in billion-scale recommender systems.