Liangjie Zhang

Shitao Xiao, Zheng Liu, Weihao Han et al.

Ad-hoc search calls for the selection of appropriate answers from a massive-scale corpus. Nowadays, the embedding-based retrieval (EBR) becomes a promising solution, where deep learning based document representation and ANN search techniques are allied to handle this task. However, a major challenge is that the ANN index can be too large to fit into memory, given the considerable size of answer corpus. In this work, we tackle this problem with Bi-Granular Document Representation, where the lightweight sparse embeddings are indexed and standby in memory for coarse-grained candidate search, and the heavyweight dense embeddings are hosted in disk for fine-grained post verification. For the best of retrieval accuracy, a Progressive Optimization framework is designed. The sparse embeddings are learned ahead for high-quality search of candidates. Conditioned on the candidate distribution induced by the sparse embeddings, the dense embeddings are continuously learned to optimize the discrimination of ground-truth from the shortlisted candidates. Besides, two techniques: the contrastive quantization and the locality-centric sampling are introduced for the learning of sparse and dense embeddings, which substantially contribute to their performances. Thanks to the above features, our method effectively handles massive-scale EBR with strong advantages in accuracy: with up to +4.3% recall gain on million-scale corpus, and up to +17.5% recall gain on billion-scale corpus. Besides, Our method is applied to a major sponsored search platform with substantial gains on revenue (+1.95%), Recall (+1.01%) and CTR (+0.49%). Our code is available at https://github.com/microsoft/BiDR.

Jiayi Chen, Chen Wu, Shaoqun Zhang et al.

Embedding models have become essential tools in both natural language processing and computer vision, enabling efficient semantic search, recommendation, clustering, and more. However, the high memory and computational demands of full-precision embeddings pose challenges for deployment in resource-constrained environments, such as real-time recommendation systems. In this work, we propose a novel finetuning framework to ternary-weight embedding models, which reduces memory and computational overhead while maintaining high performance. To apply ternarization to pre-trained embedding models, we introduce self-taught knowledge distillation to finalize the ternary-weights of the linear layers. With extensive experiments on public text and vision datasets, we demonstrated that without sacrificing effectiveness, the ternarized model consumes low memory usage and has low latency in the inference stage with great efficiency. In practical implementations, embedding models are typically integrated with Approximate Nearest Neighbor (ANN) search. Our experiments combining ternary embedding with ANN search yielded impressive improvement in both accuracy and computational efficiency. The repository is available at here.

Ting Jiang, Shaohan Huang, Zihan Zhang et al.

While pre-trained language models have achieved great success on various natural language understanding tasks, how to effectively leverage them into non-autoregressive generation tasks remains a challenge. To solve this problem, we present a non-autoregressive generation model based on pre-trained transformer models. To bridge the gap between autoregressive and non-autoregressive models, we propose a simple and effective iterative training method called MIx Source and pseudo Target (MIST). Unlike other iterative decoding methods, which sacrifice the inference speed to achieve better performance based on multiple decoding iterations, MIST works in the training stage and has no effect on inference time. Our experiments on three generation benchmarks including question generation, summarization and paraphrase generation, show that the proposed framework achieves the new state-of-the-art results for fully non-autoregressive models. We also demonstrate that our method can be used to a variety of pre-trained models. For instance, MIST based on the small pre-trained model also obtains comparable performance with seq2seq models.

Chaozhuo Li, Bochen Pang, Yuming Liu et al.

Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads, relevance modeling has attracted increasing attention due to the significant research challenges and tremendous practical value. Most existing approaches solely rely on the semantic information in the input query-ad pair, while the pure semantic information in the short ads data is not sufficient to fully identify user's search intents. Our motivation lies in incorporating the tremendous amount of unsupervised user behavior data from the historical search logs as the complementary graph to facilitate relevance modeling. In this paper, we extensively investigate how to naturally fuse the semantic textual information with the user behavior graph, and further propose three novel AdsGNN models to aggregate topological neighborhood from the perspectives of nodes, edges and tokens. Furthermore, two critical but rarely investigated problems, domain-specific pre-training and long-tail ads matching, are studied thoroughly. Empirically, we evaluate the AdsGNN models over the large industry dataset, and the experimental results of online/offline tests consistently demonstrate the superiority of our proposal.

Jason Yue Zhu, Yanling Cui, Yuming Liu et al.

Text encoders based on C-DSSM or transformers have demonstrated strong performance in many Natural Language Processing (NLP) tasks. Low latency variants of these models have also been developed in recent years in order to apply them in the field of sponsored search which has strict computational constraints. However these models are not the panacea to solve all the Natural Language Understanding (NLU) challenges as the pure semantic information in the data is not sufficient to fully identify the user intents. We propose the TextGNN model that naturally extends the strong twin tower structured encoders with the complementary graph information from user historical behaviors, which serves as a natural guide to help us better understand the intents and hence generate better language representations. The model inherits all the benefits of twin tower models such as C-DSSM and TwinBERT so that it can still be used in the low latency environment while achieving a significant performance gain than the strong encoder-only counterpart baseline models in both offline evaluations and online production system. In offline experiments, the model achieves a 0.14% overall increase in ROC-AUC with a 1% increased accuracy for long-tail low-frequency Ads, and in the online A/B testing, the model shows a 2.03% increase in Revenue Per Mille with a 2.32% decrease in Ad defect rate.

Xue Li, Zhipeng Luo, Hao Sun et al.

This paper proposes a novel training scheme for fast matching models in Search Ads, which is motivated by the real challenges in model training. The first challenge stems from the pursuit of high throughput, which prohibits the deployment of inseparable architectures, and hence greatly limits the model accuracy. The second problem arises from the heavy dependency on human provided labels, which are expensive and time-consuming to collect, yet how to leverage unlabeled search log data is rarely studied. The proposed training framework targets on mitigating both issues, by treating the stronger but undeployable models as annotators, and learning a deployable model from both human provided relevance labels and weakly annotated search log data. Specifically, we first construct multiple auxiliary tasks from the enumerated relevance labels, and train the annotators by jointly learning from those related tasks. The annotation models are then used to assign scores to both labeled and unlabeled training samples. The deployable model is firstly learnt on the scored unlabeled data, and then fine-tuned on scored labeled data, by leveraging both labels and scores via minimizing the proposed label-aware weighted loss. According to our experiments, compared with the baseline that directly learns from relevance labels, training by the proposed framework outperforms it by a large margin, and improves data efficiency substantially by dispensing with 80% labeled samples. The proposed framework allows us to improve the fast matching model by learning from stronger annotators while keeping its architecture unchanged. Meanwhile, our training framework offers a principled manner to leverage search log data in the training phase, which could effectively alleviate our dependency on human provided labels.