Haoran Sun

Yurong Chen, Qian Wang, Zhijian Duan et al. · pku

In online ad markets, a rising number of advertisers are employing bidding agencies to participate in ad auctions. These agencies are specialized in designing online algorithms and bidding on behalf of their clients. Typically, an agency usually has information on multiple advertisers, so she can potentially coordinate bids to help her clients achieve higher utilities than those under independent bidding. In this paper, we study coordinated online bidding algorithms in repeated second-price auctions with budgets. We propose algorithms that guarantee every client a higher utility than the best she can get under independent bidding. We show that these algorithms achieve maximal coalition welfare and discuss bidders' incentives to misreport their budgets, in symmetric cases. Our proofs combine the techniques of online learning and equilibrium analysis, overcoming the difficulty of competing with a multi-dimensional benchmark. The performance of our algorithms is further evaluated by experiments on both synthetic and real data. To the best of our knowledge, we are the first to consider bidder coordination in online repeated auctions with constraints.

Haoran Sun, Yusen Wu, Peng Wang et al.

Game theory is a foundational framework for analyzing strategic interactions, and its intersection with large language models (LLMs) is a rapidly growing field. However, existing surveys mainly focus narrowly on using game theory to evaluate LLM behavior. This paper provides the first comprehensive survey of the bidirectional relationship between Game Theory and LLMs. We propose a novel taxonomy that categorizes the research in this intersection into four distinct perspectives: (1) evaluating LLMs in game-based scenarios; (2) improving LLMs using game-theoretic concepts for better interpretability and alignment; (3) modeling the competitive landscape of LLM development and its societal impact; and (4) leveraging LLMs to advance game models and to solve corresponding game theory problems. Furthermore, we identify key challenges and outline future research directions. By systematically investigating this interdisciplinary landscape, our survey highlights the mutual influence of game theory and LLMs, fostering progress at the intersection of these fields.

Zhijian Duan, Haoran Sun, Yurong Chen et al.

Automated auction design aims to find empirically high-revenue mechanisms through machine learning. Existing works on multi item auction scenarios can be roughly divided into RegretNet-like and affine maximizer auctions (AMAs) approaches. However, the former cannot strictly ensure dominant strategy incentive compatibility (DSIC), while the latter faces scalability issue due to the large number of allocation candidates. To address these limitations, we propose AMenuNet, a scalable neural network that constructs the AMA parameters (even including the allocation menu) from bidder and item representations. AMenuNet is always DSIC and individually rational (IR) due to the properties of AMAs, and it enhances scalability by generating candidate allocations through a neural network. Additionally, AMenuNet is permutation equivariant, and its number of parameters is independent of auction scale. We conduct extensive experiments to demonstrate that AMenuNet outperforms strong baselines in both contextual and non-contextual multi-item auctions, scales well to larger auctions, generalizes well to different settings, and identifies useful deterministic allocations. Overall, our proposed approach offers an effective solution to automated DSIC auction design, with improved scalability and strong revenue performance in various settings.