Zhaoqi Zhang

Yaowen Bi, Yuteng Lian, Jie Cui et al.

Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for capturing complex high-order features and has been widely used in ranking models for real-world recommender systems. Moreover, through feature importance analysis across various tasks in MTL, we have observed an interesting divergence phenomenon that the same feature can have significantly different importance across different tasks in MTL. To address these issues, we propose Deep Multiple Task-specific Feature Interactions Network (DTN) with a novel model structure design. DTN introduces multiple diversified task-specific feature interaction methods and task-sensitive network in MTL networks, enabling the model to learn task-specific diversified feature interaction representations, which improves the efficiency of joint representation learning in a general setup. We applied DTN to our company's real-world E-commerce recommendation dataset, which consisted of over 6.3 billion samples, the results demonstrated that DTN significantly outperformed state-of-the-art MTL models. Moreover, during online evaluation of DTN in a large-scale E-commerce recommender system, we observed a 3.28% in clicks, a 3.10% increase in orders and a 2.70% increase in GMV (Gross Merchandise Value) compared to the state-of-the-art MTL models. Finally, extensive offline experiments conducted on public benchmark datasets demonstrate that DTN can be applied to various scenarios beyond recommendations, enhancing the performance of ranking models.

Yu Lei, Jiayang Zhao, Yilei Zhao et al.

Modern auto-bidding systems are required to balance overall performance with diverse advertiser goals and real-world constraints, reflecting the dynamic and evolving needs of the industry. Recent advances in conditional generative models, such as transformers and diffusers, have enabled direct trajectory generation tailored to advertiser preferences, offering a promising alternative to traditional Markov Decision Process-based methods. However, these generative methods face significant challenges, such as the distribution shift between offline and online environments, limited exploration of the action space, and the necessity to meet constraints like marginal Cost-per-Mille (CPM) and Return on Investment (ROI). To tackle these challenges, we propose GRAD (Generative Reward-driven Ad-bidding with Mixture-of-Experts), a scalable foundation model for auto-bidding that combines an Action-Mixture-of-Experts module for diverse bidding action exploration with the Value Estimator of Causal Transformer for constraint-aware optimization. Extensive offline and online experiments demonstrate that GRAD significantly enhances platform revenue, highlighting its effectiveness in addressing the evolving and diverse requirements of modern advertisers. Furthermore, GRAD has been implemented in multiple marketing scenarios at Meituan, one of the world's largest online food delivery platforms, leading to a 2.18% increase in Gross Merchandise Value (GMV) and 10.68% increase in ROI.

Zhaoqi Zhang, Panpan Qi, Wei Wang

Dynamic malware analysis executes the program in an isolated environment and monitors its run-time behaviour (e.g. system API calls) for malware detection. This technique has been proven to be effective against various code obfuscation techniques and newly released ("zero-day") malware. However, existing works typically only consider the API name while ignoring the arguments, or require complex feature engineering operations and expert knowledge to process the arguments. In this paper, we propose a novel and low-cost feature extraction approach, and an effective deep neural network architecture for accurate and fast malware detection. Specifically, the feature representation approach utilizes a feature hashing trick to encode the API call arguments associated with the API name. The deep neural network architecture applies multiple Gated-CNNs (convolutional neural networks) to transform the extracted features of each API call. The outputs are further processed through bidirectional LSTM (long-short term memory networks) to learn the sequential correlation among API calls. Experiments show that our solution outperforms baselines significantly on a large real dataset. Valuable insights about feature engineering and architecture design are derived from the ablation study.