D. Xu

Cheng Jie, Da Xu, Zigeng Wang et al.

Organic search comprises a large portion of the total traffic for e-commerce companies. One approach to expand company's exposure on organic search channel lies on creating landing pages having broader coverage on customer intentions. In this paper, we present a transformer language model based organic channel page management system aiming at increasing prominence of the company's overall clicks on the channel. Our system successfully handles the creation and deployment process of millions of new landing pages. We show and discuss the real-world performances of state-of-the-art language representation learning method, and reveal how we find them as the production-optimal solutions.

Da Xu, Yuting Ye, Chuanwei Ruan et al.

Off-policy learning plays a pivotal role in optimizing and evaluating policies prior to the online deployment. However, during the real-time serving, we observe varieties of interventions and constraints that cause inconsistency between the online and offline settings, which we summarize and term as runtime uncertainty. Such uncertainty cannot be learned from the logged data due to its abnormality and rareness nature. To assert a certain level of robustness, we perturb the off-policy estimators along an adversarial direction in view of the runtime uncertainty. It allows the resulting estimators to be robust not only to observed but also unexpected runtime uncertainties. Leveraging this idea, we bring runtime-uncertainty robustness to three major off-policy learning methods: the inverse propensity score method, reward-model method, and doubly robust method. We theoretically justify the robustness of our methods to runtime uncertainty, and demonstrate their effectiveness using both the simulation and the real-world online experiments.