Chen Luo

Wei Jin, Haitao Mao, Zheng Li et al.

Modeling customer shopping intentions is a crucial task for e-commerce, as it directly impacts user experience and engagement. Thus, accurately understanding customer preferences is essential for providing personalized recommendations. Session-based recommendation, which utilizes customer session data to predict their next interaction, has become increasingly popular. However, existing session datasets have limitations in terms of item attributes, user diversity, and dataset scale. As a result, they cannot comprehensively capture the spectrum of user behaviors and preferences. To bridge this gap, we present the Amazon Multilingual Multi-locale Shopping Session Dataset, namely Amazon-M2. It is the first multilingual dataset consisting of millions of user sessions from six different locales, where the major languages of products are English, German, Japanese, French, Italian, and Spanish. Remarkably, the dataset can help us enhance personalization and understanding of user preferences, which can benefit various existing tasks as well as enable new tasks. To test the potential of the dataset, we introduce three tasks in this work: (1) next-product recommendation, (2) next-product recommendation with domain shifts, and (3) next-product title generation. With the above tasks, we benchmark a range of algorithms on our proposed dataset, drawing new insights for further research and practice. In addition, based on the proposed dataset and tasks, we hosted a competition in the KDD CUP 2023 and have attracted thousands of users and submissions. The winning solutions and the associated workshop can be accessed at our website https://kddcup23.github.io/.

Baixiang Huang, Limeng Cui, Jiapeng Liu et al.

Personalization is becoming indispensable for LLMs to align with individual user preferences and needs. Yet current approaches are often computationally expensive, data-intensive, susceptible to catastrophic forgetting, and prone to performance degradation in multi-turn interactions or when handling implicit queries. To address these challenges, we conceptualize personalization as a model editing task and introduce Personalization Editing, a framework that applies localized edits guided by clustered preference representations. This design enables precise preference-aligned updates while preserving overall model capabilities. In addition, existing personalization benchmarks frequently rely on persona-based dialogs between LLMs rather than user-LLM interactions, or focus primarily on stylistic imitation while neglecting information-seeking tasks that require accurate recall of user-specific preferences. We introduce User Preference Question Answering (UPQA), a short-answer QA dataset constructed from in-situ user queries with varying levels of difficulty. Unlike prior benchmarks, UPQA directly evaluates a model's ability to recall and apply specific user preferences. Across experimental settings, Personalization Editing achieves higher editing accuracy and greater computational efficiency than fine-tuning, while outperforming prompting-based baselines in multi-turn conversations and implicit preference questions settings.

Jiaxin Bai, Chen Luo, Zheng Li et al.

Understanding user intentions is essential for improving product recommendations, navigation suggestions, and query reformulations. However, user intentions can be intricate, involving multiple sessions and attribute requirements connected by logical operators such as And, Or, and Not. For instance, a user may search for Nike or Adidas running shoes across various sessions, with a preference for purple. In another example, a user may have purchased a mattress in a previous session and is now looking for a matching bed frame without intending to buy another mattress. Existing research on session understanding has not adequately addressed making product or attribute recommendations for such complex intentions. In this paper, we present the task of logical session complex query answering (LS-CQA), where sessions are treated as hyperedges of items, and we frame the problem of complex intention understanding as an LS-CQA task on an aggregated hypergraph of sessions, items, and attributes. This is a unique complex query answering task with sessions as ordered hyperedges. We also introduce a new model, the Logical Session Graph Transformer (LSGT), which captures interactions among items across different sessions and their logical connections using a transformer structure. We analyze the expressiveness of LSGT and prove the permutation invariance of the inputs for the logical operators. By evaluating LSGT on three datasets, we demonstrate that it achieves state-of-the-art results.