Shingo Takamatsu

Jaechang Kim, Yotaro Shimose, Zhao Wang et al.

LVLMs encounter significant challenges in image understanding and visual reasoning, leading to critical perception failures. Visual prompts, which incorporate image manipulation code, have shown promising potential in mitigating these issues. While emerged as a promising direction, previous methods for visual prompt generation have focused on tool selection rather than diagnosing and mitigating the root causes of LVLM perception failures. Because of the opacity and unpredictability of LVLMs, optimal visual prompts must be discovered through empirical experiments, which have relied on manual human trial-and-error. We propose an automated semantic exploration framework for discovering task-wise visual prompts. Our approach enables diverse yet efficient exploration through agent-driven experiments, minimizing human intervention and avoiding the inefficiency of per-sample generation. We introduce a semantic exploration algorithm named SEVEX, which addresses two major challenges of visual prompt exploration: (1) the distraction caused by lengthy, low-level code and (2) the vast, unstructured search space of visual prompts. Specifically, our method leverages an abstract idea space as a search space, a novelty-guided selection algorithm, and a semantic feedback-driven ideation process to efficiently explore diverse visual prompts based on empirical results. We evaluate SEVEX on the BlindTest and BLINK benchmarks, which are designed to assess LVLM perception. Experimental results demonstrate that SEVEX significantly outperforms baseline methods in task accuracy, inference efficiency, exploration efficiency, and exploration stability. Notably, our framework discovers sophisticated and counter-intuitive visual strategies that go beyond conventional tool usage, offering a new paradigm for enhancing LVLM perception through automated, task-wise visual prompts.

Zhao Wang, Sota Moriyama, Wei-Yao Wang et al.

Recent advancements in LLM-based multi-agent (LLM-MA) systems have shown promise, yet significant challenges remain in managing communication and refinement when agents collaborate on complex tasks. In this paper, we propose \textit{Talk Structurally, Act Hierarchically (TalkHier)}, a novel framework that introduces a structured communication protocol for context-rich exchanges and a hierarchical refinement system to address issues such as incorrect outputs, falsehoods, and biases. \textit{TalkHier} surpasses various types of SoTA, including inference scaling model (OpenAI-o1), open-source multi-agent models (e.g., AgentVerse), and majority voting strategies on current LLM and single-agent baselines (e.g., ReAct, GPT4o), across diverse tasks, including open-domain question answering, domain-specific selective questioning, and practical advertisement text generation. These results highlight its potential to set a new standard for LLM-MA systems, paving the way for more effective, adaptable, and collaborative multi-agent frameworks. The code is available https://github.com/sony/talkhier.

Zhao Wang, Briti Gangopadhyay, Mengjie Zhao et al.

Current keyword decision-making in sponsored search advertising relies on large, static datasets, limiting the ability to automatically set up keywords and adapt to real-time KPI metrics and product updates that are essential for effective advertising. In this paper, we propose On-the-fly Keyword Generation (OKG), an LLM agent-based method that dynamically monitors KPI changes and adapts keyword generation in real time, aligning with strategies recommended by advertising platforms. Additionally, we introduce the first publicly accessible dataset containing real keyword data along with its KPIs across diverse domains, providing a valuable resource for future research. Experimental results show that OKG significantly improves keyword adaptability and responsiveness compared to traditional methods. The code for OKG and the dataset are available at https://github.com/sony/okg.

Heng Wang, Yotaro Shimose, Shingo Takamatsu

Advertising banners are critical for capturing user attention and enhancing advertising campaign effectiveness. Creating aesthetically pleasing banner designs while conveying the campaign messages is challenging due to the large search space involving multiple design elements. Additionally, advertisers need multiple sizes for different displays and various versions to target different sectors of audiences. Since design is intrinsically an iterative and subjective process, flexible editability is also in high demand for practical usage. While current models have served as assistants to human designers in various design tasks, they typically handle only segments of the creative design process or produce pixel-based outputs that limit editability. This paper introduces a training-free framework for fully automated banner ad design creation, enabling frontier multimodal large language models (MLLMs) to streamline the production of effective banners with minimal manual effort across diverse marketing contexts. We present BannerAgency, an MLLM agent system that collaborates with advertisers to understand their brand identity and banner objectives, generates matching background images, creates blueprints for foreground design elements, and renders the final creatives as editable components in Figma or SVG formats rather than static pixels. To facilitate evaluation and future research, we introduce BannerRequest400, a benchmark featuring 100 unique logos paired with 400 diverse banner requests. Through quantitative and qualitative evaluations, we demonstrate the framework's effectiveness, emphasizing the quality of the generated banner designs, their adaptability to various banner requests, and their strong editability enabled by this component-based approach.

Alberto Silvio Chiappa, Briti Gangopadhyay, Zhao Wang et al.

Online advertising has become one of the most successful business models of the internet era. Impression opportunities are typically allocated through real-time auctions, where advertisers bid to secure advertisement slots. Deciding the best bid for an impression opportunity is challenging, due to the stochastic nature of user behavior and the variability of advertisement traffic over time. In this work, we propose a framework for training auto-bidding agents in multi-slot second-price auctions to maximize acquisitions (e.g., clicks, conversions) while adhering to budget and cost-per-acquisition (CPA) constraints. We exploit the insight that, after an advertisement campaign concludes, determining the optimal bids for each impression opportunity can be framed as a multiple-choice knapsack problem (MCKP) with a nonlinear objective. We propose an "oracle" algorithm that identifies a near-optimal combination of impression opportunities and advertisement slots, considering both past and future advertisement traffic data. This oracle solution serves as a training target for a student network which bids having access only to real-time information, a method we term Oracle Imitation Learning (OIL). Through numerical experiments, we demonstrate that OIL achieves superior performance compared to both online and offline reinforcement learning algorithms, offering improved sample efficiency. Notably, OIL shifts the complexity of training auto-bidding agents from crafting sophisticated learning algorithms to solving a nonlinear constrained optimization problem efficiently.

Zhao Wang, Bowen Chen, Yotaro Shimose et al.

Recent generative models such as GPT-4o have shown strong capabilities in producing high-quality images with accurate text rendering. However, commercial design tasks like advertising banners demand more than visual fidelity -- they require structured layouts, precise typography, consistent branding, and more. In this paper, we introduce MIMO (Mirror In-the-Model), an agentic refinement framework for automatic ad banner generation. MIMO combines a hierarchical multi-modal agent system (MIMO-Core) with a coordination loop (MIMO-Loop) that explores multiple stylistic directions and iteratively improves design quality. Requiring only a simple natural language based prompt and logo image as input, MIMO automatically detects and corrects multiple types of errors during generation. Experiments show that MIMO significantly outperforms existing diffusion and LLM-based baselines in real-world banner design scenarios.

Bowen Chen, Zhao Wang, Shingo Takamatsu

Keyword decision in Sponsored Search Advertising is critical to the success of ad campaigns. While LLM-based methods offer automated keyword generation, they face three major limitations: reliance on large-scale query-keyword pair data, lack of online multi-objective performance monitoring and optimization, and weak quality control in keyword selection. These issues hinder the agentic use of LLMs in fully automating keyword decisions by monitoring and reasoning over key performance indicators such as impressions, clicks, conversions, and CTA effectiveness. To overcome these challenges, we propose OMS, a keyword generation framework that is On-the-fly (requires no training data, monitors online performance, and adapts accordingly), Multi-objective (employs agentic reasoning to optimize keywords based on multiple performance metrics), and Self-reflective (agentically evaluates keyword quality). Experiments on benchmarks and real-world ad campaigns show that OMS outperforms existing methods; ablation and human evaluations confirm the effectiveness of each component and the quality of generated keywords.

Kuang-Da Wang, Zhao Wang, Yotaro Shimose et al.

Witnessed by the recent advancements on leveraging LLM for coding and multimodal understanding, we present WebGen-V, a new benchmark and framework for instruction-to-HTML generation that enhances both data quality and evaluation granularity. WebGen-V contributes three key innovations: (1) an unbounded and extensible agentic crawling framework that continuously collects real-world webpages and can leveraged to augment existing benchmarks; (2) a structured, section-wise data representation that integrates metadata, localized UI screenshots, and JSON-formatted text and image assets, explicit alignment between content, layout, and visual components for detailed multimodal supervision; and (3) a section-level multimodal evaluation protocol aligning text, layout, and visuals for high-granularity assessment. Experiments with state-of-the-art LLMs and ablation studies validate the effectiveness of our structured data and section-wise evaluation, as well as the contribution of each component. To the best of our knowledge, WebGen-V is the first work to enable high-granularity agentic crawling and evaluation for instruction-to-HTML generation, providing a unified pipeline from real-world data acquisition and webpage generation to structured multimodal assessment.

Briti Gangopadhyay, Zhao Wang, Shingo Takamatsu

Forecasting click volume is a key task in digital advertising, influencing both revenue and campaign strategy. Traditional time series models rely solely on numerical data, often overlooking rich contextual information embedded in textual elements, such as keyword updates. We present a multimodal forecasting framework that combines click data with textual logs from real-world ad campaigns and generates human-interpretable explanations alongside numeric predictions. Reinforcement learning is used to improve comprehension of textual information and enhance fusion of modalities. Experiments on a large-scale industry dataset show that our method outperforms baselines in both accuracy and reasoning quality.

Jooyeol Yun, Heng Wang, Yotaro Shimose et al.

Designing high-quality presentation slides can be challenging for non-experts due to the complexity involved in navigating various design choices. Numerous automated tools can suggest layouts and color schemes, yet often lack the ability to refine their own output, which is a key aspect in real-world workflows. We propose DesignLab, which separates the design process into two roles, the design reviewer, who identifies design-related issues, and the design contributor who corrects them. This decomposition enables an iterative loop where the reviewer continuously detects issues and the contributor corrects them, allowing a draft to be further polished with each iteration, reaching qualities that were unattainable. We fine-tune large language models for these roles and simulate intermediate drafts by introducing controlled perturbations, enabling the design reviewer learn design errors and the contributor learn how to fix them. Our experiments show that DesignLab outperforms existing design-generation methods, including a commercial tool, by embracing the iterative nature of designing which can result in polished, professional slides.

Briti Gangopadhyay, Zhao Wang, Alberto Silvio Chiappa et al.

Effective budget allocation is crucial for optimizing the performance of digital advertising campaigns. However, the development of practical budget allocation algorithms remain limited, primarily due to the lack of public datasets and comprehensive simulation environments capable of verifying the intricacies of real-world advertising. While multi-armed bandit (MAB) algorithms have been extensively studied, their efficacy diminishes in non-stationary environments where quick adaptation to changing market dynamics is essential. In this paper, we advance the field of budget allocation in digital advertising by introducing three key contributions. First, we develop a simulation environment designed to mimic multichannel advertising campaigns over extended time horizons, incorporating logged real-world data. Second, we propose an enhanced combinatorial bandit budget allocation strategy that leverages a saturating mean function and a targeted exploration mechanism with change-point detection. This approach dynamically adapts to changing market conditions, improving allocation efficiency by filtering target regions based on domain knowledge. Finally, we present both theoretical analysis and empirical results, demonstrating that our method consistently outperforms baseline strategies, achieving higher rewards and lower regret across multiple real-world campaigns.

Zhao Wang, Briti Gangopadhyay, Jia-Fong Yeh et al.

Recent advancements in offline Reinforcement Learning (Offline RL) have led to an increased focus on methods based on conservative policy updates to address the Out-of-Distribution (OOD) issue. These methods typically involve adding behavior regularization or modifying the critic learning objective, focusing primarily on states or actions with substantial dataset support. However, we challenge this prevailing notion by asserting that the absence of an action or state from a dataset does not necessarily imply its suboptimality. In this paper, we propose a novel approach to tackle the OOD problem. We introduce an offline RL teacher-student framework, complemented by a policy similarity measure. This framework enables the student policy to gain insights not only from the offline RL dataset but also from the knowledge transferred by a teacher policy. The teacher policy is trained using another dataset consisting of state-action pairs, which can be viewed as practical domain knowledge acquired without direct interaction with the environment. We believe this additional knowledge is key to effectively solving the OOD issue. This research represents a significant advancement in integrating a teacher-student network into the actor-critic framework, opening new avenues for studies on knowledge transfer in offline RL and effectively addressing the OOD challenge.

Briti Gangopadhyay, Zhao Wang, Jia-Fong Yeh et al.

With the ability to learn from static datasets, Offline Reinforcement Learning (RL) emerges as a compelling avenue for real-world applications. However, state-of-the-art offline RL algorithms perform sub-optimally when confronted with limited data confined to specific regions within the state space. The performance degradation is attributed to the inability of offline RL algorithms to learn appropriate actions for rare or unseen observations. This paper proposes a novel domain knowledge-based regularization technique and adaptively refines the initial domain knowledge to considerably boost performance in limited data with partially omitted states. The key insight is that the regularization term mitigates erroneous actions for sparse samples and unobserved states covered by domain knowledge. Empirical evaluations on standard discrete environment datasets demonstrate a substantial average performance increase of at least 27% compared to existing offline RL algorithms operating on limited data.