Xinyi Zhou

Haolin Zhou, Junwei Pan, Xinyi Zhou et al.

User response prediction is essential in industrial recommendation systems, such as online display advertising. Among all the features in recommendation models, user behaviors are among the most critical. Many works have revealed that a user's behavior reflects her interest in the candidate item, owing to the semantic or temporal correlation between behaviors and the candidate. While the literature has individually examined each of these correlations, researchers have yet to analyze them in combination, that is, the semantic-temporal correlation. We empirically measure this correlation and observe intuitive yet robust patterns. We then examine several popular user interest models and find that, surprisingly, none of them learn such correlation well. To fill this gap, we propose a Temporal Interest Network (TIN) to capture the semantic-temporal correlation simultaneously between behaviors and the target. We achieve this by incorporating target-aware temporal encoding, in addition to semantic encoding, to represent behaviors and the target. Furthermore, we conduct explicit 4-way interaction by deploying target-aware attention and target-aware representation to capture both semantic and temporal correlation. We conduct comprehensive evaluations on two popular public datasets, and our proposed TIN outperforms the best-performing baselines by 0.43% and 0.29% on GAUC, respectively. During online A/B testing in Tencent's advertising platform, TIN achieves 1.65% cost lift and 1.93% GMV lift over the base model. It has been successfully deployed in production since October 2023, serving the WeChat Moments traffic. We have released our code at https://github.com/zhouxy1003/TIN.

Bohan Jiang, Dawei Li, Zhen Tan et al.

Measuring the relative impact of CTs is important for prioritizing responses and allocating resources effectively, especially during crises. However, assessing the actual impact of CTs on the public poses unique challenges. It requires not only the collection of CT-specific knowledge but also diverse information from social, psychological, and cultural dimensions. Recent advancements in large language models (LLMs) suggest their potential utility in this context, not only due to their extensive knowledge from large training corpora but also because they can be harnessed for complex reasoning. In this work, we develop datasets of popular CTs with human-annotated impacts. Borrowing insights from human impact assessment processes, we then design tailored strategies to leverage LLMs for performing human-like CT impact assessments. Through rigorous experiments, we textit{discover that an impact assessment mode using multi-step reasoning to analyze more CT-related evidence critically produces accurate results; and most LLMs demonstrate strong bias, such as assigning higher impacts to CTs presented earlier in the prompt, while generating less accurate impact assessments for emotionally charged and verbose CTs.