Xuehan Bai

Xuehan Bai, Yan Li, Yanhua Cheng et al.

The proliferation of short video and live-streaming platforms has revolutionized how consumers engage in online shopping. Instead of browsing product pages, consumers are now turning to rich-content e-commerce, where they can purchase products through dynamic and interactive media like short videos and live streams. This emerging form of online shopping has introduced technical challenges, as products may be presented differently across various media domains. Therefore, a unified product representation is essential for achieving cross-domain product recognition to ensure an optimal user search experience and effective product recommendations. Despite the urgent industrial need for a unified cross-domain product representation, previous studies have predominantly focused only on product pages without taking into account short videos and live streams. To fill the gap in the rich-content e-commerce area, in this paper, we introduce a large-scale cRoss-dOmain Product Ecognition dataset, called ROPE. ROPE covers a wide range of product categories and contains over 180,000 products, corresponding to millions of short videos and live streams. It is the first dataset to cover product pages, short videos, and live streams simultaneously, providing the basis for establishing a unified product representation across different media domains. Furthermore, we propose a Cross-dOmain Product rEpresentation framework, namely COPE, which unifies product representations in different domains through multimodal learning including text and vision. Extensive experiments on downstream tasks demonstrate the effectiveness of COPE in learning a joint feature space for all product domains.

Jian Jia, Yipei Wang, Yan Li et al.

Contemporary recommendation systems predominantly rely on ID embedding to capture latent associations among users and items. However, this approach overlooks the wealth of semantic information embedded within textual descriptions of items, leading to suboptimal performance and poor generalizations. Leveraging the capability of large language models to comprehend and reason about textual content presents a promising avenue for advancing recommendation systems. To achieve this, we propose an Llm-driven knowlEdge Adaptive RecommeNdation (LEARN) framework that synergizes open-world knowledge with collaborative knowledge. We address computational complexity concerns by utilizing pretrained LLMs as item encoders and freezing LLM parameters to avoid catastrophic forgetting and preserve open-world knowledge. To bridge the gap between the open-world and collaborative domains, we design a twin-tower structure supervised by the recommendation task and tailored for practical industrial application. Through experiments on the real large-scale industrial dataset and online A/B tests, we demonstrate the efficacy of our approach in industry application. We also achieve state-of-the-art performance on six Amazon Review datasets to verify the superiority of our method.