Vishwakarma Singh

Prabhat Agarwal, Manisha Srivastava, Vishwakarma Singh et al. · stanford

Spam is a serious problem plaguing web-scale digital platforms which facilitate user content creation and distribution. It compromises platform's integrity, performance of services like recommendation and search, and overall business. Spammers engage in a variety of abusive and evasive behavior which are distinct from non-spammers. Users' complex behavior can be well represented by a heterogeneous graph rich with node and edge attributes. Learning to identify spammers in such a graph for a web-scale platform is challenging because of its structural complexity and size. In this paper, we propose SEINE (Spam DEtection using Interaction NEtworks), a spam detection model over a novel graph framework. Our graph simultaneously captures rich users' details and behavior and enables learning on a billion-scale graph. Our model considers neighborhood along with edge types and attributes, allowing it to capture a wide range of spammers. SEINE, trained on a real dataset of tens of millions of nodes and billions of edges, achieves a high performance of 80% recall with 1% false positive rate. SEINE achieves comparable performance to the state-of-the-art techniques on a public dataset while being pragmatic to be used in a large-scale production system.

Faye Zhang, Qianyu Cheng, Jasmine Wan et al.

Large Language Models are fundamentally reshaping content discovery through AI-native search systems such as ChatGPT, Gemini, and Claude. Unlike traditional search engines that match keywords to documents, these systems infer user intent, synthesize multimodal evidence, and generate contextual answers directly on the search page, introducing a paradigm shift from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). For visual content platforms hosting billions of assets, this poses an acute challenge: individual images lack the semantic depth and authority signals that generative search prioritizes, risking disintermediation as user needs are satisfied in-place without site visits. We present Pinterest GEO, a production-scale framework that pioneers reverse search design: rather than generating generic image captions describing what content is, we fine-tune Vision-Language Models (VLMs) to predict what users would actually search for, augmented this with AI agents that mine real-time internet trends to capture emerging search demand. These VLM-generated queries then drive construction of semantically coherent Collection Pages via multimodal embeddings, creating indexable aggregations optimized for generative retrieval. Finally, we employ hybrid VLM and two-tower ANN architectures to build authority-aware interlinking structures that propagate signals across billions of visual assets. Deployed at scale across billions of images and tens of millions of collections, GEO delivers 20\% organic traffic growth contributing to multi-million monthly active user (MAU) growth, demonstrating a principled pathway for visual platforms to thrive in the generative search era.

Vishwakarma Singh, Ambuj K. Singh

Keyword-based search in text-rich multi-dimensional datasets facilitates many novel applications and tools. In this paper, we consider objects that are tagged with keywords and are embedded in a vector space. For these datasets, we study queries that ask for the tightest groups of points satisfying a given set of keywords. We propose a novel method called ProMiSH (Projection and Multi Scale Hashing) that uses random projection and hash-based index structures, and achieves high scalability and speedup. We present an exact and an approximate version of the algorithm. Our empirical studies, both on real and synthetic datasets, show that ProMiSH has a speedup of more than four orders over state-of-the-art tree-based techniques. Our scalability tests on datasets of sizes up to 10 million and dimensions up to 100 for queries having up to 9 keywords show that ProMiSH scales linearly with the dataset size, the dataset dimension, the query size, and the result size.