Chuhan Wu

Qinglin Jia, Zhaocheng Du, Chuhan Wu et al.

In most real-world online advertising systems, advertisers typically have diverse customer acquisition goals. A common solution is to use multi-task learning (MTL) to train a unified model on post-click data to estimate the conversion rate (CVR) for these diverse targets. In practice, CVR prediction often encounters missing conversion data as many advertisers submit only a subset of user conversion actions due to privacy or other constraints, making the labels of multi-task data incomplete. If the model is trained on all available samples where advertisers submit user conversion actions, it may struggle when deployed to serve a subset of advertisers targeting specific conversion actions, as the training and deployment data distributions are mismatched. While considerable MTL efforts have been made, a long-standing challenge is how to effectively train a unified model with the incomplete and skewed multi-label data. In this paper, we propose a fine-grained Knowledge transfer framework for Asymmetric Multi-Label data (KAML). We introduce an attribution-driven masking strategy (ADM) to better utilize data with asymmetric multi-label data in training. However, the more relaxed masking in ADM is a double-edged sword: it provides additional training signals but also introduces noise due to skewed data. To address this, we propose a hierarchical knowledge extraction mechanism (HKE) to model the sample discrepancy within the target task tower. Finally, to maximize the utility of unlabeled samples, we incorporate ranking loss strategy to further enhance our model. The effectiveness of KAML has been demonstrated through comprehensive evaluations on offline industry datasets and online A/B tests, which show significant performance improvements over existing MTL baselines.

Yuang Zhao, Chuhan Wu, Qinglin Jia et al.

Accurately predicting the probabilities of user feedback, such as clicks and conversions, is critical for advertisement ranking and bidding. However, there often exist unwanted mismatches between predicted probabilities and true likelihoods due to the rapid shift of data distributions and intrinsic model biases. Calibration aims to address this issue by post-processing model predictions, and field-aware calibration can adjust model output on different feature field values to satisfy fine-grained advertising demands. Unfortunately, the observed samples corresponding to certain field values can be seriously limited to make confident calibrations, which may yield bias amplification and online disturbance. In this paper, we propose a confidence-aware multi-field calibration method, which adaptively adjusts the calibration intensity based on confidence levels derived from sample statistics. It also utilizes multiple fields for joint model calibration according to their importance to mitigate the impact of data sparsity on a single field. Extensive offline and online experiments show the superiority of our method in boosting advertising performance and reducing prediction deviations.

Songtao Yang, Sheng Gao, Chu Wu et al.

Diffractive neural networks leverage the high-dimensional characteristics of electromagnetic (EM) fields for high-throughput computing. However, the existing architectures face challenges in integrating large-scale multidimensional metasurfaces with precise network training and haven't utilized multidimensional EM field coding scheme for super-resolution sensing. Here, we propose diffractive meta-neural networks (DMNNs) for accurate EM field modulation through metasurfaces, which enable multidimensional multiplexing and coding for multi-task learning and high-throughput super-resolution direction of arrival estimation. DMNN integrates pre-trained mini-metanets to characterize the amplitude and phase responses of meta-atoms across different polarizations and frequencies, with structure parameters inversely designed using the gradient-based meta-training. For wide-field super-resolution angle estimation, the system simultaneously resolves azimuthal and elevational angles through x and y-polarization channels, while the interleaving of frequency-multiplexed angular intervals generates spectral-encoded optical super-oscillations to achieve full-angle high-resolution estimation. Post-processing lightweight electronic neural networks further enhance the performance. Experimental results validate that a three-layer DMNN operating at 27 GHz, 29 GHz, and 31 GHz achieves $\sim7\times$ Rayleigh diffraction-limited angular resolution (0.5$^\circ$), a mean absolute error of 0.048$^\circ$ for two incoherent targets within a $\pm 11.5^\circ$ field of view, and an angular estimation throughput an order of magnitude higher (1917) than that of existing methods. The proposed architecture advances high-dimensional photonic computing systems by utilizing inherent high-parallelism and all-optical coding methods for ultra-high-resolution, high-throughput applications.