Wen-Yun Yang

Yunjiang Jiang, Yue Shang, Rui Li et al.

Result relevance scoring is critical to e-commerce search user experience. Traditional information retrieval methods focus on keyword matching and hand-crafted or counting-based numeric features, with limited understanding of item semantic relevance. We describe a highly-scalable feed-forward neural model to provide relevance score for (query, item) pairs, using only user query and item title as features, and both user click feedback as well as limited human ratings as labels. Several general enhancements were applied to further optimize eval/test metrics, including Siamese pairwise architecture, random batch negative co-training, and point-wise fine-tuning. We found significant improvement over GBDT baseline as well as several off-the-shelf deep-learning baselines on an independently constructed ratings dataset. The GBDT model relies on 10 times more features. We also present metrics for select subset combinations of techniques mentioned above.

Rui Li, Yunjiang Jiang, Wenyun Yang et al.

We introduce deep learning models to the two most important stages in product search at JD.com, one of the largest e-commerce platforms in the world. Specifically, we outline the design of a deep learning system that retrieves semantically relevant items to a query within milliseconds, and a pairwise deep re-ranking system, which learns subtle user preferences. Compared to traditional search systems, the proposed approaches are better at semantic retrieval and personalized ranking, achieving significant improvements.

Yunjiang Jiang, Yue Shang, Hongwei Shen et al.

The quality of non-default ranking on e-commerce platforms, such as based on ascending item price or descending historical sales volume, often suffers from acute relevance problems, since the irrelevant items are much easier to be exposed at the top of the ranking results. In this work, we propose a two-stage ranking scheme, which first recalls wide range of candidate items through refined query/title keyword matching, and then classifies the recalled items using BERT-Large fine-tuned on human label data. We also implemented parallel prediction on multiple GPU hosts and a C++ tokenization custom op of Tensorflow. In this data challenge, our model won the 1st place in the supervised phase (based on overall F1 score) and 2nd place in the final phase (based on average per query F1 score).

Han Zhang, Songlin Wang, Kang Zhang et al.

Nowadays e-commerce search has become an integral part of many people's shopping routines. Two critical challenges stay in today's e-commerce search: how to retrieve items that are semantically relevant but not exact matching to query terms, and how to retrieve items that are more personalized to different users for the same search query. In this paper, we present a novel approach called DPSR, which stands for Deep Personalized and Semantic Retrieval, to tackle this problem. Explicitly, we share our design decisions on how to architect a retrieval system so as to serve industry-scale traffic efficiently and how to train a model so as to learn query and item semantics accurately. Based on offline evaluations and online A/B test with live traffics, we show that DPSR model outperforms existing models, and DPSR system can retrieve more personalized and semantically relevant items to significantly improve users' search experience by +1.29% conversion rate, especially for long tail queries by +10.03%. As a result, our DPSR system has been successfully deployed into JD.com's search production since 2019.