Yongxin Deng

Xiaoyu Tan, Yongxin Deng, Chao Qu et al.

Recently, models for user representation learning have been widely applied in click-through-rate (CTR) and conversion-rate (CVR) prediction. Usually, the model learns a universal user representation as the input for subsequent scenario-specific models. However, in numerous industrial applications (e.g., recommendation and marketing), the business always operates such applications as various online activities among different user segmentation. These segmentation are always created by domain experts. Due to the difference in user distribution (i.e., user segmentation) and business objectives in subsequent tasks, learning solely on universal representation may lead to detrimental effects on both model performance and robustness. In this paper, we propose a novel learning framework that can first learn general universal user representation through information bottleneck. Then, merge and learn a segmentation-specific or a task-specific representation through neural interaction. We design the interactive learning process by leveraging a bipartite graph architecture to model the representation learning and merging between contextual clusters and each user segmentation. Our proposed method is evaluated in two open-source benchmarks, two offline business datasets, and deployed on two online marketing applications to predict users' CVR. The results demonstrate that our method can achieve superior performance and surpass the baseline methods.

Yongxin Deng, Xihe Qiu, Xiaoyu Tan et al.

Cognitive psychology investigates perception, attention, memory, language, problem-solving, decision-making, and reasoning. Kahneman's dual-system theory elucidates the human decision-making process, distinguishing between the rapid, intuitive System 1 and the deliberative, rational System 2. Recent advancements have positioned large language Models (LLMs) as formidable tools nearing human-level proficiency in various cognitive tasks. Nonetheless, the presence of a dual-system framework analogous to human cognition in LLMs remains unexplored. This study introduces the \textbf{CogniDual Framework for LLMs} (CFLLMs), designed to assess whether LLMs can, through self-training, evolve from deliberate deduction to intuitive responses, thereby emulating the human process of acquiring and mastering new information. Our findings reveal the cognitive mechanisms behind LLMs' response generation, enhancing our understanding of their capabilities in cognitive psychology. Practically, self-trained models can provide faster responses to certain queries, reducing computational demands during inference.

Xiaoyu Tan, Yongxin Deng, Xihe Qiu et al.

Large language models (LLMs) have shown exceptional performance as general-purpose assistants, excelling across a variety of reasoning tasks. This achievement represents a significant step toward achieving artificial general intelligence (AGI). Despite these advancements, the effectiveness of LLMs often hinges on the specific prompting strategies employed, and there remains a lack of a robust framework to facilitate learning and generalization across diverse reasoning tasks. To address these challenges, we introduce a novel learning framework, THOUGHT-LIKE-PRO In this framework, we utilize imitation learning to imitate the Chain-of-Thought (CoT) process which is verified and translated from reasoning trajectories generated by a symbolic Prolog logic engine. This framework proceeds in a self-driven manner, that enables LLMs to formulate rules and statements from given instructions and leverage the symbolic Prolog engine to derive results. Subsequently, LLMs convert Prolog-derived successive reasoning trajectories into natural language CoT for imitation learning. Our empirical findings indicate that our proposed approach substantially enhances the reasoning abilities of LLMs and demonstrates robust generalization across out-of-distribution reasoning tasks.

Yongxin Deng, Xihe Qiu, Xiaoyu Tan et al.

Large language models (LLMs) are trained on extensive text corpora, which inevitably include biased information. Although techniques such as Affective Alignment can mitigate some negative impacts of these biases, existing prompt-based attack methods can still extract these biases from the model's weights. Moreover, these biases frequently appear subtly when LLMs are prompted to perform identical tasks across different demographic groups, thereby camouflaging their presence. To address this issue, we have formally defined the implicit bias problem and developed an innovative framework for bias removal based on Bayesian theory, Bayesian-Theory based Bias Removal (BTBR). BTBR employs likelihood ratio screening to pinpoint data entries within publicly accessible biased datasets that represent biases inadvertently incorporated during the LLM training phase. It then automatically constructs relevant knowledge triples and expunges bias information from LLMs using model editing techniques. Through extensive experimentation, we have confirmed the presence of the implicit bias problem in LLMs and demonstrated the effectiveness of our BTBR approach.