Wenjun Peng

Gui Ling, Weiyuan Li, Yue Jiang et al.

Product retrieval is the backbone of e-commerce search: for each user query, it identifies a high-recall candidate set from billions of items, laying the foundation for high-quality ranking and user experience. Despite extensive optimization for mainstream queries, existing systems still struggle with long-tail queries, especially knowledge-intensive ones. These queries exhibit diverse linguistic patterns, often lack explicit purchase intent, and require domain-specific knowledge reasoning for accurate interpretation. They also suffer from a shortage of reliable behavioral logs, which makes such queries a persistent challenge for retrieval optimization. To address these issues, we propose an efficient data synthesis framework tailored to retrieval involving long-tail, knowledge-intensive queries. The key idea is to implicitly distill the capabilities of a powerful offline query-rewriting model into an efficient online retrieval system. Leveraging the strong language understanding of LLMs, we train a multi-candidate query rewriting model with multiple reward signals and capture its rewriting capability in well-curated query-product pairs through a powerful offline retrieval pipeline. This design mitigates distributional shift in rewritten queries, which might otherwise limit incremental recall or introduce irrelevant products. Experiments demonstrate that without any additional tricks, simply incorporating this synthetic data into retrieval model training leads to significant improvements. Online Side-By-Side (SBS) human evaluation results indicate a notable enhancement in user search experience.

Wenjun Peng, Jingwei Yi, Fangzhao Wu et al.

Large language models (LLMs) have demonstrated powerful capabilities in both text understanding and generation. Companies have begun to offer Embedding as a Service (EaaS) based on these LLMs, which can benefit various natural language processing (NLP) tasks for customers. However, previous studies have shown that EaaS is vulnerable to model extraction attacks, which can cause significant losses for the owners of LLMs, as training these models is extremely expensive. To protect the copyright of LLMs for EaaS, we propose an Embedding Watermark method called EmbMarker that implants backdoors on embeddings. Our method selects a group of moderate-frequency words from a general text corpus to form a trigger set, then selects a target embedding as the watermark, and inserts it into the embeddings of texts containing trigger words as the backdoor. The weight of insertion is proportional to the number of trigger words included in the text. This allows the watermark backdoor to be effectively transferred to EaaS-stealer's model for copyright verification while minimizing the adverse impact on the original embeddings' utility. Our extensive experiments on various datasets show that our method can effectively protect the copyright of EaaS models without compromising service quality.

Dian Cheng, Jiawei Chen, Wenjun Peng et al.

A good personalized product search (PPS) system should not only focus on retrieving relevant products, but also consider user personalized preference. Recent work on PPS mainly adopts the representation learning paradigm, e.g., learning representations for each entity (including user, product and query) from historical user behaviors (aka. user-product-query interactions). However, we argue that existing methods do not sufficiently exploit the crucial collaborative signal, which is latent in historical interactions to reveal the affinity between the entities. Collaborative signal is quite helpful for generating high-quality representation, exploiting which would benefit the representation learning of one node from its connected nodes. To tackle this limitation, in this work, we propose a new model IHGNN for personalized product search. IHGNN resorts to a hypergraph constructed from the historical user-product-query interactions, which could completely preserve ternary relations and express collaborative signal based on the topological structure. On this basis, we develop a specific interactive hypergraph neural network to explicitly encode the structure information (i.e., collaborative signal) into the embedding process. It collects the information from the hypergraph neighbors and explicitly models neighbor feature interaction to enhance the representation of the target entity. Extensive experiments on three real-world datasets validate the superiority of our proposal over the state-of-the-arts.