Xiao Bai

Lu Yu, Shichao Pei, Chuxu Zhang et al.

Pairwise ranking models have been widely used to address recommendation problems. The basic idea is to learn the rank of users' preferred items through separating items into \emph{positive} samples if user-item interactions exist, and \emph{negative} samples otherwise. Due to the limited number of observable interactions, pairwise ranking models face serious \emph{class-imbalance} issues. Our theoretical analysis shows that current sampling-based methods cause the vertex-level imbalance problem, which makes the norm of learned item embeddings towards infinite after a certain training iterations, and consequently results in vanishing gradient and affects the model inference results. We thus propose an efficient \emph{\underline{Vi}tal \underline{N}egative \underline{S}ampler} (VINS) to alleviate the class-imbalance issue for pairwise ranking model, in particular for deep learning models optimized by gradient methods. The core of VINS is a bias sampler with reject probability that will tend to accept a negative candidate with a larger degree weight than the given positive item. Evaluation results on several real datasets demonstrate that the proposed sampling method speeds up the training procedure 30\% to 50\% for ranking models ranging from shallow to deep, while maintaining and even improving the quality of ranking results in top-N item recommendation.

Jelena Gligorijevic, Djordje Gligorijevic, Ivan Stojkovic et al.

In sponsored search it is critical to match ads that are relevant to a query and to accurately predict their likelihood of being clicked. Commercial search engines typically use machine learning models for both query-ad relevance matching and click-through-rate (CTR) prediction. However, matching models are based on the similarity between a query and an ad, ignoring the fact that a retrieved ad may not attract clicks, while click models rely on click history, being of limited use for new queries and ads. We propose a deeply supervised architecture that jointly learns the semantic embeddings of a query and an ad as well as their corresponding CTR.We also propose a novel cohort negative sampling technique for learning implicit negative signals. We trained the proposed architecture using one billion query-ad pairs from a major commercial web search engine. This architecture improves the best-performing baseline deep neural architectures by 2\% of AUC for CTR prediction and by statistically significant 0.5\% of NDCG for query-ad matching.

Bora Edizel, Amin Mantrach, Xiao Bai

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a displayed advertisement is clicked by a user after she submits a query to the search engine. Commercial search engines typically rely on machine learning models trained with a large number of features to make such predictions. This is inevitably requires a lot of engineering efforts to define, compute, and select the appropriate features. In this paper, we propose two novel approaches (one working at character level and the other working at word level) that use deep convolutional neural networks to predict the click-through rate of a query-advertisement pair. Specially, the proposed architectures only consider the textual content appearing in a query-advertisement pair as input, and produce as output a click-through rate prediction. By comparing the character-level model with the word-level model, we show that language representation can be learnt from scratch at character level when trained on enough data. Through extensive experiments using billions of query-advertisement pairs of a popular commercial search engine, we demonstrate that both approaches significantly outperform a baseline model built on well-selected text features and a state-of-the-art word2vec-based approach. Finally, by combining the predictions of the deep models introduced in this study with the prediction of the model in production of the same commercial search engine, we significantly improve the accuracy and the calibration of the click-through rate prediction of the production system.