Bochen Pang

Yichen Ouyang, Lu Wang, Fangkai Yang et al.

Query generation is a critical task for web search engines (e.g. Google, Bing) and recommendation systems. Recently, state-of-the-art query generation methods leverage Large Language Models (LLMs) for their strong capabilities in context understanding and text generation. However, they still face challenges in generating high-quality queries in terms of inferring user intent based on their web search interaction history. In this paper, we propose Token-level Proximal Policy Optimization (TPPO), a noval approach designed to empower LLMs perform better in query generation through fine-tuning. TPPO is based on the Reinforcement Learning from AI Feedback (RLAIF) paradigm, consisting of a token-level reward model and a token-level proximal policy optimization module to address the sparse reward challenge in traditional RLAIF frameworks. To evaluate the effectiveness and robustness of TPPO, we conducted experiments on both open-source dataset and an industrial dataset that was collected from a globally-used search engine. The experimental results demonstrate that TPPO significantly improves the performance of query generation for LLMs and outperforms its existing competitors.

Chaozhuo Li, Bochen Pang, Yuming Liu et al.

Sponsored search ads appear next to search results when people look for products and services on search engines. In recent years, they have become one of the most lucrative channels for marketing. As the fundamental basis of search ads, relevance modeling has attracted increasing attention due to the significant research challenges and tremendous practical value. Most existing approaches solely rely on the semantic information in the input query-ad pair, while the pure semantic information in the short ads data is not sufficient to fully identify user's search intents. Our motivation lies in incorporating the tremendous amount of unsupervised user behavior data from the historical search logs as the complementary graph to facilitate relevance modeling. In this paper, we extensively investigate how to naturally fuse the semantic textual information with the user behavior graph, and further propose three novel AdsGNN models to aggregate topological neighborhood from the perspectives of nodes, edges and tokens. Furthermore, two critical but rarely investigated problems, domain-specific pre-training and long-tail ads matching, are studied thoroughly. Empirically, we evaluate the AdsGNN models over the large industry dataset, and the experimental results of online/offline tests consistently demonstrate the superiority of our proposal.