Anthonette Adanyin

Anthonette Adanyin

The adoption of artificial intelligence (AI) in retail has significantly transformed the industry, enabling more personalized services and efficient operations. However, the rapid implementation of AI technologies raises ethical concerns, particularly regarding consumer privacy and fairness. This study aims to analyze the ethical challenges of AI applications in retail, explore ways retailers can implement AI technologies ethically while remaining competitive, and provide recommendations on ethical AI practices. A descriptive survey design was used to collect data from 300 respondents across major e-commerce platforms. Data were analyzed using descriptive statistics, including percentages and mean scores. Findings shows a high level of concerns among consumers regarding the amount of personal data collected by AI-driven retail applications, with many expressing a lack of trust in how their data is managed. Also, fairness is another major issue, as a majority believe AI systems do not treat consumers equally, raising concerns about algorithmic bias. It was also found that AI can enhance business competitiveness and efficiency without compromising ethical principles, such as data privacy and fairness. Data privacy and transparency were highlighted as critical areas where retailers need to focus their efforts, indicating a strong demand for stricter data protection protocols and ongoing scrutiny of AI systems. The study concludes that retailers must prioritize transparency, fairness, and data protection when deploying AI systems. The study recommends ensuring transparency in AI processes, conducting regular audits to address biases, incorporating consumer feedback in AI development, and emphasizing consumer data privacy.

Anthonette Adanyin

The rapid spread of digital technologies has produced data-driven feedback loops, wearable devices, social media networks, and mobile applications that shape user behavior, motivation, and mental well-being. While these systems encourage self-improvement and the development of healthier habits through real-time feedback, they also create psychological risks such as technostress, addiction, and loss of autonomy. The present study also aims to investigate the positive and negative psychological consequences of feedback mechanisms on users' behaviour and well-being. Employing a descriptive survey method, the study collected data from 200 purposely selected users to assess changes in behaviour, motivation, and mental well-being related to health, social, and lifestyle applications. Results indicate that while feedback mechanisms facilitate goal attainment and social interconnection through streaks and badges, among other components, they also enhance anxiety, mental weariness, and loss of productivity due to actions that are considered feedback-seeking. Furthermore, test subjects reported that their actions are unconsciously shaped by app feedback, often at the expense of personal autonomy, while real-time feedback minimally influences professional or social interactions. The study shows that data-driven feedback loops deliver not only motivational benefits but also psychological challenges. To mitigate these risks, users should establish boundaries regarding their use of technology to prevent burnout and addiction, while developers need to refine feedback mechanisms to reduce cognitive load and foster more inclusive participation. Future research should focus on designing feedback mechanisms that promote well-being without compromising individual freedom or increasing social comparison.