5.5LGJul 19, 2021
Causal Inference Struggles with Agency on Online PlatformsSmitha Milli, Luca Belli, Moritz Hardt
Online platforms regularly conduct randomized experiments to understand how changes to the platform causally affect various outcomes of interest. However, experimentation on online platforms has been criticized for having, among other issues, a lack of meaningful oversight and user consent. As platforms give users greater agency, it becomes possible to conduct observational studies in which users self-select into the treatment of interest as an alternative to experiments in which the platform controls whether the user receives treatment or not. In this paper, we conduct four large-scale within-study comparisons on Twitter aimed at assessing the effectiveness of observational studies derived from user self-selection on online platforms. In a within-study comparison, treatment effects from an observational study are assessed based on how effectively they replicate results from a randomized experiment with the same target population. We test the naive difference in group means estimator, exact matching, regression adjustment, and inverse probability of treatment weighting while controlling for plausible confounding variables. In all cases, all observational estimates perform poorly at recovering the ground-truth estimate from the analogous randomized experiments. In all cases except one, the observational estimates have the opposite sign of the randomized estimate. Our results suggest that observational studies derived from user self-selection are a poor alternative to randomized experimentation on online platforms. In discussing our results, we postulate a "Catch-22" that suggests that the success of causal inference in these settings may be at odds with the original motivations for providing users with greater agency.
16.1SIAug 21, 2020
From Optimizing Engagement to Measuring ValueSmitha Milli, Luca Belli, Moritz Hardt
Most recommendation engines today are based on predicting user engagement, e.g. predicting whether a user will click on an item or not. However, there is potentially a large gap between engagement signals and a desired notion of "value" that is worth optimizing for. We use the framework of measurement theory to (a) confront the designer with a normative question about what the designer values, (b) provide a general latent variable model approach that can be used to operationalize the target construct and directly optimize for it, and (c) guide the designer in evaluating and revising their operationalization. We implement our approach on the Twitter platform on millions of users. In line with established approaches to assessing the validity of measurements, we perform a qualitative evaluation of how well our model captures a desired notion of "value".
Assessing Demographic Bias in Named Entity RecognitionShubhanshu Mishra, Sijun He, Luca Belli
Named Entity Recognition (NER) is often the first step towards automated Knowledge Base (KB) generation from raw text. In this work, we assess the bias in various Named Entity Recognition (NER) systems for English across different demographic groups with synthetically generated corpora. Our analysis reveals that models perform better at identifying names from specific demographic groups across two datasets. We also identify that debiased embeddings do not help in resolving this issue. Finally, we observe that character-based contextualized word representation models such as ELMo results in the least bias across demographics. Our work can shed light on potential biases in automated KB generation due to systematic exclusion of named entities belonging to certain demographics.
8.6SIApr 28, 2020
Privacy-Aware Recommender Systems Challenge on Twitter's Home TimelineLuca Belli, Sofia Ira Ktena, Alykhan Tejani et al.
Recommender systems constitute the core engine of most social network platforms nowadays, aiming to maximize user satisfaction along with other key business objectives. Twitter is no exception. Despite the fact that Twitter data has been extensively used to understand socioeconomic and political phenomena and user behaviour, the implicit feedback provided by users on Tweets through their engagements on the Home Timeline has only been explored to a limited extent. At the same time, there is a lack of large-scale public social network datasets that would enable the scientific community to both benchmark and build more powerful and comprehensive models that tailor content to user interests. By releasing an original dataset of 160 million Tweets along with engagement information, Twitter aims to address exactly that. During this release, special attention is drawn on maintaining compliance with existing privacy laws. Apart from user privacy, this paper touches on the key challenges faced by researchers and professionals striving to predict user engagements. It further describes the key aspects of the RecSys 2020 Challenge that was organized by ACM RecSys in partnership with Twitter using this dataset.