Yuan Deng

Yuan Deng, Negin Golrezaei, Patrick Jaillet et al.

In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of which consists of numerous ad auctions. We study how an advertiser maximizes total conversion (e.g. ad clicks) while satisfying aggregate return-on-investment (ROI) and budget constraints across all channels. In practice, an advertiser does not have control over, and thus cannot globally optimize, which individual ad auctions she participates in for each channel, and instead authorizes a channel to procure impressions on her behalf: the advertiser can only utilize two levers on each channel, namely setting a per-channel budget and per-channel target ROI. In this work, we first analyze the effectiveness of each of these levers for solving the advertiser's global multi-channel problem. We show that when an advertiser only optimizes over per-channel ROIs, her total conversion can be arbitrarily worse than what she could have obtained in the global problem. Further, we show that the advertiser can achieve the global optimal conversion when she only optimizes over per-channel budgets. In light of this finding, under a bandit feedback setting that mimics real-world scenarios where advertisers have limited information on ad auctions in each channels and how channels procure ads, we present an efficient learning algorithm that produces per-channel budgets whose resulting conversion approximates that of the global optimal problem. Finally, we argue that all our results hold for both single-item and multi-item auctions from which channels procure impressions on advertisers' behalf.

Zeman Li, Ali Behrouz, Yuan Deng et al.

Recurrent neural networks (RNNs) with deep test-time memorization modules, such as Titans and TTT, represent a promising, linearly-scaling paradigm distinct from Transformers. While these expressive models do not yet match the peak performance of state-of-the-art Transformers, their potential has been largely untapped due to prohibitively slow training and low hardware utilization. Existing parallelization methods force a fundamental conflict governed by the chunksize hyperparameter: large chunks boost speed but degrade performance, necessitating a fixed, suboptimal compromise. To solve this challenge, we introduce TNT, a novel training paradigm that decouples training efficiency from inference performance through a two-stage process. Stage one is an efficiency-focused pre-training phase utilizing a hierarchical memory. A global module processes large, hardware-friendly chunks for long-range context, while multiple parallel local modules handle fine-grained details. Crucially, by periodically resetting local memory states, we break sequential dependencies to enable massive context parallelization. Stage two is a brief fine-tuning phase where only the local memory modules are adapted to a smaller, high-resolution chunksize, maximizing accuracy with minimal overhead. Evaluated on Titans and TTT models, TNT achieves a substantial acceleration in training speed-up to 17 times faster than the most accurate baseline configuration - while simultaneously improving model accuracy. This improvement removes a critical scalability barrier, establishing a practical foundation for developing expressive RNNs and facilitating future work to close the performance gap with Transformers.

Ali Behrouz, Zeman Li, Praneeth Kacham et al.

Transformers have been established as the most popular backbones in sequence modeling, mainly due to their effectiveness in in-context retrieval tasks and the ability to learn at scale. Their quadratic memory and time complexity, however, bound their applicability in longer sequences and so has motivated researchers to explore effective alternative architectures such as modern recurrent neural networks (a.k.a long-term recurrent memory module). Despite their recent success in diverse downstream tasks, they struggle in tasks that requires long context understanding and extrapolation to longer sequences. We observe that these shortcomings come from three disjoint aspects in their design: (1) limited memory capacity that is bounded by the architecture of memory and feature mapping of the input; (2) online nature of update, i.e., optimizing the memory only with respect to the last input; and (3) less expressive management of their fixed-size memory. To enhance all these three aspects, we present ATLAS, a long-term memory module with high capacity that learns to memorize the context by optimizing the memory based on the current and past tokens, overcoming the online nature of long-term memory models. Building on this insight, we present a new family of Transformer-like architectures, called DeepTransformers, that are strict generalizations of the original Transformer architecture. Our experimental results on language modeling, common-sense reasoning, recall-intensive, and long-context understanding tasks show that ATLAS surpasses the performance of Transformers and recent linear recurrent models. ATLAS further improves the long context performance of Titans, achieving +80\% accuracy in 10M context length of BABILong benchmark.