Cong Shi

Juncheng Dong, Weibin Mo, Zhengling Qi et al.

We consider a class of assortment optimization problems in an offline data-driven setting. A firm does not know the underlying customer choice model but has access to an offline dataset consisting of the historically offered assortment set, customer choice, and revenue. The objective is to use the offline dataset to find an optimal assortment. Due to the combinatorial nature of assortment optimization, the problem of insufficient data coverage is likely to occur in the offline dataset. Therefore, designing a provably efficient offline learning algorithm becomes a significant challenge. To this end, we propose an algorithm referred to as Pessimistic ASsortment opTimizAtion (PASTA for short) designed based on the principle of pessimism, that can correctly identify the optimal assortment by only requiring the offline data to cover the optimal assortment under general settings. In particular, we establish a regret bound for the offline assortment optimization problem under the celebrated multinomial logit model. We also propose an efficient computational procedure to solve our pessimistic assortment optimization problem. Numerical studies demonstrate the superiority of the proposed method over the existing baseline method.

Rui Miao, Zhengling Qi, Cong Shi et al.

Pricing based on individual customer characteristics is widely used to maximize sellers' revenues. This work studies offline personalized pricing under endogeneity using an instrumental variable approach. Standard instrumental variable methods in causal inference/econometrics either focus on a discrete treatment space or require the exclusion restriction of instruments from having a direct effect on the outcome, which limits their applicability in personalized pricing. In this paper, we propose a new policy learning method for Personalized pRicing using Invalid iNsTrumental variables (PRINT) for continuous treatment that allow direct effects on the outcome. Specifically, relying on the structural models of revenue and price, we establish the identifiability condition of an optimal pricing strategy under endogeneity with the help of invalid instrumental variables. Based on this new identification, which leads to solving conditional moment restrictions with generalized residual functions, we construct an adversarial min-max estimator and learn an optimal pricing strategy. Furthermore, we establish an asymptotic regret bound to find an optimal pricing strategy. Finally, we demonstrate the effectiveness of the proposed method via extensive simulation studies as well as a real data application from an US online auto loan company.

Juncheng Dong, Weibin Mo, Zhengling Qi et al.

We study a broad class of assortment optimization problems in an offline and data-driven setting. In such problems, a firm lacks prior knowledge of the underlying choice model, and aims to determine an optimal assortment based on historical customer choice data. The combinatorial nature of assortment optimization often results in insufficient data coverage, posing a significant challenge in designing provably effective solutions. To address this, we introduce a novel Pessimistic Assortment Optimization (PASTA) framework that leverages the principle of pessimism to achieve optimal expected revenue under general choice models. Notably, PASTA requires only that the offline data distribution contains an optimal assortment, rather than providing the full coverage of all feasible assortments. Theoretically, we establish the first finite-sample regret bounds for offline assortment optimization across several widely used choice models, including the multinomial logit and nested logit models. Additionally, we derive a minimax regret lower bound, proving that PASTA is minimax optimal in terms of sample and model complexity. Numerical experiments further demonstrate that our method outperforms existing baseline approaches.