IROct 28, 2024
Enhancing CTR Prediction in Recommendation Domain with Search Query RepresentationYuening Wang, Man Chen, Yaochen Hu et al.
Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow users to search for items before providing recommendations. Since users and items are often shared between the search and recommendation domains, there is a valuable opportunity to enhance the recommendation domain by leveraging user preferences extracted from the search domain. Existing approaches either overlook the shift in user intention between these domains or fail to capture the significant impact of learning from users' search queries on understanding their interests. In this paper, we propose a framework that learns from user search query embeddings within the context of user preferences in the recommendation domain. Specifically, user search query sequences from the search domain are used to predict the items users will click at the next time point in the recommendation domain. Additionally, the relationship between queries and items is explored through contrastive learning. To address issues of data sparsity, the diffusion model is incorporated to infer positive items the user will select after searching with certain queries in a denoising manner, which is particularly effective in preventing false positives. Effectively extracting this information, the queries are integrated into click-through rate prediction in the recommendation domain. Experimental analysis demonstrates that our model outperforms state-of-the-art models in the recommendation domain.
IRMar 6, 2024
Personalized Negative Reservoir for Incremental Learning in Recommender SystemsAntonios Valkanas, Yuening Wang, Yingxue Zhang et al.
Recommender systems have become an integral part of online platforms. Every day the volume of training data is expanding and the number of user interactions is constantly increasing. The exploration of larger and more expressive models has become a necessary pursuit to improve user experience. However, this progression carries with it an increased computational burden. In commercial settings, once a recommendation system model has been trained and deployed it typically needs to be updated frequently as new client data arrive. Cumulatively, the mounting volume of data is guaranteed to eventually make full batch retraining of the model from scratch computationally infeasible. Naively fine-tuning solely on the new data runs into the well-documented problem of catastrophic forgetting. Despite the fact that negative sampling is a crucial part of training with implicit feedback, no specialized technique exists that is tailored to the incremental learning framework. In this work, we propose a personalized negative reservoir strategy, which is used to obtain negative samples for the standard triplet loss of graph-based recommendation systems. Our technique balances alleviation of forgetting with plasticity by encouraging the model to remember stable user preferences and selectively forget when user interests change. We derive the mathematical formulation of a negative sampler to populate and update the reservoir. We integrate our design in three SOTA and commonly used incremental recommendation models. We show that these concrete realizations of our negative reservoir framework achieve state-of-the-art results for standard benchmarks using multiple top-k evaluation metrics.