Ashraf Abdul

Samuel Rhys Cox, Ashraf Abdul, Wei Tsang Ooi

Large language models (LLMs) are increasingly capable and prevalent, and can be used to produce creative content. The quality of content is influenced by the prompt used, with more specific prompts that incorporate examples generally producing better results. On from this, it could be seen that using instructions written for crowdsourcing tasks (that are specific and include examples to guide workers) could prove effective LLM prompts. To explore this, we used a previous crowdsourcing pipeline that gave examples to people to help them generate a collectively diverse corpus of motivational messages. We then used this same pipeline to generate messages using GPT-4, and compared the collective diversity of messages from: (1) crowd-writers, (2) GPT-4 using the pipeline, and (3 & 4) two baseline GPT-4 prompts. We found that the LLM prompts using the crowdsourcing pipeline caused GPT-4 to produce more diverse messages than the two baseline prompts. We also discuss implications from messages generated by both human writers and LLMs.

Christian von der Weth, Ashraf Abdul, Shaojing Fan et al.

Participation on social media platforms has many benefits but also poses substantial threats. Users often face an unintended loss of privacy, are bombarded with mis-/disinformation, or are trapped in filter bubbles due to over-personalized content. These threats are further exacerbated by the rise of hidden AI-driven algorithms working behind the scenes to shape users' thoughts, attitudes, and behavior. We investigate how multimedia researchers can help tackle these problems to level the playing field for social media users. We perform a comprehensive survey of algorithmic threats on social media and use it as a lens to set a challenging but important research agenda for effective and real-time user nudging. We further implement a conceptual prototype and evaluate it with experts to supplement our research agenda. This paper calls for solutions that combat the algorithmic threats on social media by utilizing machine learning and multimedia content analysis techniques but in a transparent manner and for the benefit of the users.